Show Us Your Goods!
OAAA is calling all creative types, your “goods” could win a 2017 OBIE Award – the award that honors creative excellence in the OOH industry. Strip down the ordinary and stand out from the rest. Show off your best stuff. Are you ready to flaunt that obelisk on the shelf behind your desk?
Want to tease the competition? Give us a peek by tagging your pics with #OBIE75.
Follow us on Twitter at @TheOBIEAwards.
Eligibility for the 2017 OBIE Awards competition requires that paid advertising was posted on an out of home advertising display at some point during the 2016 calendar year (January 1 through December 31). Identical advertisements displayed during the 2016 calendar year, but entered in any previous OBIE Awards competition, are ineligible.
For an advertisement to qualify for an OBIE Award, the advertiser (or its agency) will have made payment for the unit space directly to an out of home media company owning or operating the structure, the only exception being public service advertisements. Illegal installations or entries that do not comply with standard entry guidelines may be declared ineligible.
2017 OBIE Awards submissions are $175 per entry.
In order to complete your entry submission online, payment must be made by credit card. If your organization prefers to pay by check, you can still submit entries online but please contact Alli Collier (firstname.lastname@example.org) to make payment arrangements. Checks should be made payable to "OAAA 2017 OBIE Awards." Checks or money orders from all countries outside the United States must be drawn on a U.S. bank, payable in U.S. dollars, and mailed to:
OAAA 2017 OBIE Awards
1850 M Street NW, Suite 1040
Washington, DC 20036
All entry forms, digital files, and payments must be received by Thursday, December 15, 2016.
Each image must be in JPEG format and under 1.5 MB. In order to preserve image quality for the judging, OAAA asks that each image file depict only one execution or phase of an execution. An entry submission may include multiple images to demonstrate stages of execution (i.e. a tease and reveal) or multiple creative executions within the same campaign.
A. OBIE Advertising Categories
A01. Contextual OOH
Campaigns using geographic context or targeted placement as part of the creative elements of an OOH execution.
A02. Custom Installation
Campaigns using embellishments and extensions, or specially fabricated props as part of an installation.
Campaigns using dynamic content, incorporating mobile connectivity, or using proximity technology such as geo-fencing or beacons to engage consumers.
Campaigns creating immersive consumer experiences that encourage consumer participation or interaction. This includes special promotional events, brand experiences, and street team intercepts. Experiential campaigns will be placed in this category and only this category.
A05. Integrated Multi-Media
Campaigns using a media mix led by OOH with examples of other media channels included as part of submissions (i.e. online, mobile, TV, radio, and print). Integrated multi-media campaigns will be placed in this category and only this category. However, the OOH elements of submissions may be entered into other categories.
Any campaigns executed outside of the US will be placed in this category and only in this category.
B. OBIE Brand Categories
Automotive, automotive accessories & equipment, auto dealers & services, gasoline products, or rental car agencies
B02. Consumer Goods & Services
Apparel and accessories, appliances, convenience and drug stores, dry cleaners, fitness centers, furniture, health and beauty, household products, office supplies, pet supplies, toys or games, builders, business-to-business services, churches, computers and software, educational institutions, electronics, financial, freight services, government organizations, health care, insurance, internet service providers, manufacturing equipment, real estate, or telecommunications
Casinos, concerts and venues, lotteries, museums, night clubs and bars, sporting events and teams, theatres and live productions, theme parks, or zoos
B04. Food & Beverage
Beverages, ingredients, prepared and packaged foods, produce, or restaurants and food services
Magazines, motion pictures, mobile applications, newspapers, Internet services, out of home, radio, television, websites, or yellow pages
Department stores, discount and variety stores, shopping centers and malls, sporting goods, supermarkets, warehouse stores
B07. Nonprofits & Public Service
Any campaign created expressly for use by a charitable cause or non-profit organization
B08. Transportation, Travel, & Tourism
Airlines, bus lines, cruise ships, hotels, motels, national parks, public transportation, resorts, trains, or travel & tourism services
C. OBIE Craft Awards
Campaigns that bring a brand’s story to life using intriguing, simple, or humorous copy.
C02. Digital Design
Campaigns demonstrating exceptional use of digital integration through skill and production including filmmaking and animation.
Campaigns demonstrating the most creative and inspiring illustration in OOH.
Campaigns displaying photography that highlights impressive perception, composition, and scale.