Hall Of Fame

GAP

Founded in 1969, GAP’s initial mission was to target a younger generation. In fact, the name “Gap” referred to the generational gap at the time. In its early years, GAP stocked the entire Levi’s inventory – in every style, size and color – before launching its own denim line and eventually expanding into a broader range of apparel.

Over the years, GAP has set the standard for how apparel is marketed to the masses. The simplicity and effortlessness of the advertisements have allowed the brand to create a truly authentic connection with the consumer. GAP made jeans the epitome of cool – but never made cool feel unattainable.

“When I think of GAP, I think, ‘Here’s a brand that has reached an iconic status.’ What I mean by that is, when you see other brands copying what you’re doing, you are doing something incredibly differentiating and incredibly powerful – and that’s what GAP has been doing for years and years,” said 2014 OBIE chief judge Mike Caguin, chief creative officer, Colle+McVoy. “The advertising is always consistent, yet it always seems a step ahead of everyone else.”

2014 GAP

Over the years, GAP has set the standard for how apparel is marketed to the masses. The simplicity and effortlessness of the advertisements have allowed the brand to create a truly authentic connection with the consumer.

GAP 2014 OBIE Hall of Fame

GAP 2014 OBIE Hall of Fame

(2015) (2013)

View the 2016 OBIE Awards Winners Gallery

The winners of the 2015 OBIE Awards have been crowned! Look through images of the Gold, Silver, and Finalist campaigns. The Winners Gallery includes a link to download images of all the campaigns in a single file.

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The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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