Hall Of Fame

Apple Computer Inc.

In the mid-nineties, the Apple decided to restore its brand with a bold new approach to advertising using the OOH medium. With the simple “Think Different” tagline connected to black and white signature images of many recognizable cultural icons - Mohammed Ali, Albert Einstein, Frank Sinatra, and others – the company reestablished its pedigree in the competitive hi-tech segment. Since the launch of the “Think Different” campaign a decade ago, the company has continued to define itself, in part, through the consistent use of OOH advertising.

2005 Apple Computer Inc.

Apple's "Think Different" OOH campaign revolutionized the brand. Its innovator status in the tech world is matched by its reputation as a creative advertising powerhouse.

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(2006) (2004)

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The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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