Hall Of Fame

McDonald’s

McDonald's has always been a patron of the OOH medium. Its famous golden arches are a piece of Americana, and its OOH campaigns, often featuring the restaurant's all-American menu, are a testament to OOH's power in keeping brands top of mind to drive sales.

2003 McDonald’s

McDonald's iconic golden arches have served as a beacon for those traveling America's highways for decades.

McDs_HOF2

MCDs_HOF1

(2004) (2002)

View the 2016 OBIE Awards Winners Gallery

The winners of the 2015 OBIE Awards have been crowned! Look through images of the Gold, Silver, and Finalist campaigns. The Winners Gallery includes a link to download images of all the campaigns in a single file.

View Winners

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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OOH's Creative Impact