Hall Of Fame

McDonald’s

McDonald's has always been a patron of the OOH medium. Its famous golden arches are a piece of Americana, and its OOH campaigns, often featuring the restaurant's all-American menu, are a testament to OOH's power in keeping brands top of mind to drive sales.

2003 McDonald’s

McDonald's iconic golden arches have served as a beacon for those traveling America's highways for decades.

McDs_HOF2

MCDs_HOF1

(2004) (2002)

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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