Hall Of Fame

MINI Cooper

When BMW purchased MINI from the British Motor Company in 2001, the company wanted to not only revamp the car’s identity in British markets but also create an identity that would resonate worldwide.

The first advertisements simply featured the car accompanied by cheeky taglines that played off its smaller stature. But it was only a matter of time before the MINI became the breakout star of its own ads. Three-dimensional executions highlighting the car’s compact size and superior handling quickly became the campaign’s trademark.

The 2010 OBIE Hall of Fame is a testament to the consistent innovation and creativity that has gone into establishing what has become one of outdoor advertising’s most recognizable brands.

2010 MINI Cooper

When BMW purchased MINI from the British Motor Company in 2001, the company wanted to not only revamp the car’s identity in British markets but also create an identity that would resonate worldwide.

MINI_HOF 2

MINI_HOF1

(2011) (2009)

View the 2016 OBIE Awards Winners Gallery

The winners of the 2015 OBIE Awards have been crowned! Look through images of the Gold, Silver, and Finalist campaigns. The Winners Gallery includes a link to download images of all the campaigns in a single file.

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Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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