Hall Of Fame

Altoids

Altoids, a little mint with a commanding presence. The concept is so simple it seems obvious: our mint is so “curiously strong,” it will overpower your mouth. But stylized creative, cheeky one-liners, and that trademark tin have earned Altoids a permanent place in popular culture.

The first Altoids executions in this longstanding campaign were great examples of quintessential outdoor advertising, using a pale green background to contrast the bold, impactful messages. But the continued success of the campaign has been its ability to expand creatively in a myriad of directions while maintaining a single theme: the never-ending battle between mint and mouth. 

2008 Altoids

Altoids, a little mint with a commanding presence. The concept is so simple it seems obvious: our mint is so “curiously strong,” it will overpower your mouth.

Altoids_HOF2

Altoids_HOF1

(2009) (2007)

View the 2016 OBIE Awards Winners Gallery

The winners of the 2015 OBIE Awards have been crowned! Look through images of the Gold, Silver, and Finalist campaigns. The Winners Gallery includes a link to download images of all the campaigns in a single file.

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Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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