Hall Of Fame

Altoids

Altoids, a little mint with a commanding presence. The concept is so simple it seems obvious: our mint is so “curiously strong,” it will overpower your mouth. But stylized creative, cheeky one-liners, and that trademark tin have earned Altoids a permanent place in popular culture.

The first Altoids executions in this longstanding campaign were great examples of quintessential outdoor advertising, using a pale green background to contrast the bold, impactful messages. But the continued success of the campaign has been its ability to expand creatively in a myriad of directions while maintaining a single theme: the never-ending battle between mint and mouth. 

2008 Altoids

Altoids, a little mint with a commanding presence. The concept is so simple it seems obvious: our mint is so “curiously strong,” it will overpower your mouth.

Altoids_HOF2

Altoids_HOF1

(2009) (2007)

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The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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