News & Events


Canadian advertising firm wins award for Belizean travel promotion

Canadian advertising firm wins award for Belizean travel promotion

May 23, 2018

The ad campaign for Travel Belize, which was done in Toronto over a period of days, enabled pedestrians passing by in Yonge-Dundas Square to beat a drum which activated a digital billboard above of a Belizean boy dancing to the rhythm.

LGBT Artwork Selected for #LoveLansing Billboard Project

LGBT Artwork Selected for #LoveLansing Billboard Project

November 01, 2017

Artist Paige Kowaleski helps put LGBT pride on display in Lansing community. 

Four ArtPop Peoria winners chosen, People’s Choice Contest now open

Four ArtPop Peoria winners chosen, People’s Choice Contest now open

March 17, 2017

Vote for the fifth piece of art in ArtPop Peoria People's Choice Contest. The public can vote through April 2 on five pieces chosen by the judges.

Local artists have a chance to win major exposure

Local artists have a chance to win major exposure

November 23, 2016

The second annual ArtPop Beaufort is a collaboration of the Beaufort Arts Council and Adams Outdoor Advertising. Ten artists' submissions will be chosen by a panel of judges to appear on area billboards for a year, starting in February.

Charlotte Art Students Are Using $20,000 In Billboard Space To Create Charlotte’s Largest Drive-By Gallery Crawl

Charlotte Art Students Are Using $20,000 In Billboard Space To Create Charlotte’s Largest Drive-By Gallery Crawl

June 01, 2016

ArtPop, a marketing collaborative for local artists, has organized a partnership between the Arts & Science Council and Adams Outdoor Advertising to launch a massive outdoor, drive-by gallery crawl in Charlotte.

Heights artist’s work featured on Billboard

6/12/2018

The Houston artist that loves to share the beauty of the underwater world now has her work prominently displayed on a billboard near The Galleria. Artist Janavi M. Folmsbee was one of three artists selected by Houston First Corporation for the Sky Art project that featured prints of local artists’ work on billboards around the city. [ read more ]

Puzzling Billboard Messages In Seattle Are Part Of Art Project On Loneliness

5/31/2018

You may have wondered about a series of billboards that have been up during May in Seattle. They include cryptic messages such as “you’re not alone” and “my destiny is louder than my comfort.” The signs don’t give you any indication of the sponsor. It turns out they are part of an art exhibit called A LONE. [ read more ]

Brands Are Sponsoring Emergency Roof Tarps in Puerto Rico, Turning Paid Media Into ‘Aid Media’

5/21/2018

The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. [ read more ]

Mean Girls In OOH

5/18/2018

The Broadway Musical’s OOH, placed by Billups, is “incredibly proud to have brought” the Mean Girls’ Time Square and ‘subway takeover’ to life. [ read more ]

Spotify Pushes Its Free Tier With Fake Movie Trailers and Witty Outdoor Ads

5/15/2018

Check out Spotify’s latest films, both part of a major new marketing campaign from the music streaming company titled, “Love What You Love.” [ read more ]

Publicis NY Lands Outdoor Advertising Account

5/10/2018

The Outdoor Advertising Association of America (OAAA) has appointed Publicis New York as AOR following a competitive [ read more ]

The Billboard Is Back: The Renewal Of OOH Advertising

5/10/2018

As the worlds of offline and digital marketing blur, billboards could become a powerful channel for media companies like Netflix, and other brands — especially those that use data-informed insights to perfectly match the billboard’s content and location. [ read more ]

WeTransfer Kicks Off First OOH Campaign

5/10/2018

Cloud-based file-sharing service WeTransfer has launched its first out-of-home campaign in which it's showcasing how musician Kelela and her team have used the platform, designed for small and mid-sized businesses. [ read more ]

Netflix Believes in Billboards. Why Internal Communication Should, Too.

4/27/2018

Netflix has made overtures to buy a billboard company. And not even a digital billboard company: a low-tech, old-school, big-vinyl-sign firm called Regency Outdoor Advertising, which owns a slew of billboards on the Sunset Strip and other key locations in Los Angeles. [ read more ]

Case study: Digital out-of-home and mobile-location deliver offline success for REI

4/10/2018

Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits. [ read more ]

OBIE Twitter Feed
@TheOBIEAwards

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • May 31

RT @nfletcherOAAA: Lucky Steve Nicklin @YourOAAA exploring #OOH capabilities today with @karshhagan founded on the power of a great idea ht… http://bit.ly/2suirkx

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • May 22

#OBIE Awards acclaim Canadian #OOH https://t.co/ln75hOCkEX http://bit.ly/2rZAI9g

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • May 19

RT @YourOAAA: National Geographic Society Launches Global Endangered Species Day #OOH Campaign https://t.co/5lfnG6yMhn http://bit.ly/2rUaTYj

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • May 12

RT @YourOAAA: Brewers billboard featuring slowly unfurling tarp wins national advertising award https://t.co/GT6QUJrR9A via @journalsentine… http://bit.ly/2wyMrRD

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • May 12

RT @LamarCincinnati: HUGE CONGRATS to Randy Fung from our Seattle office on bringing home a Bronze #OBIE at this year's @YourOAAA Obie Awar… http://bit.ly/2wyMsVH

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