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Experience OOH - Experiential OOH Ads Come to Life

Experience OOH - Experiential OOH Ads Come to Life

August 08, 2018

From retail shopping to website browsing, consumers are always seeking new and exciting experiences. The same goes for out-of-home advertising, and the 2018 OBIE Awards Experiential category gives accolades to OOH campaigns that seamlessly blend ad content with consumer experience.

Prior Engagements - Eight OOH campaigns showcase the best of the best engaging outdoor ads.

Prior Engagements - Eight OOH campaigns showcase the best of the best engaging outdoor ads.

August 01, 2018

The goal of out-of-home advertising? Engage consumers. And winners of the 2018 OBIE Awards Engagement category pulled out all the stops to do just that. Read on for #printspiration to consider at your shop.

Customizing Outdoor Ads - OBIE Award winners in the Custom Installation category turn to nontraditional billboards and graphics.

Customizing Outdoor Ads - OBIE Award winners in the Custom Installation category turn to nontraditional billboards and graphics.

July 25, 2018

Billboards are likely what comes to mind when one thinks of out-of-home (OOH) advertising. Winners of the 2018 OAAA OBIE Awards Custom Installation category paid homage to the long-established OOH application, but with a twist. Award-winning campaigns utilized backlit signage, 3D printed elements, routed pop-up graphics, and more.

Out of Context(ual) - Digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category.

Out of Context(ual) - Digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category.

July 19, 2018

The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home.

Canadian advertising firm wins award for Belizean travel promotion

Canadian advertising firm wins award for Belizean travel promotion

May 23, 2018

The ad campaign for Travel Belize, which was done in Toronto over a period of days, enabled pedestrians passing by in Yonge-Dundas Square to beat a drum which activated a digital billboard above of a Belizean boy dancing to the rhythm.

Spotify’s OBIE Win Spotlights Other Media Use of Out of Home Ads

Spotify’s OBIE Win Spotlights Other Media Use of Out of Home Ads

May 11, 2018

Spotify, the music-streaming platform, won the grand prize for its quirky ad campaign that spoofed 2018 goals. The award-winning campaign was created by Spotify’s in-house group, Ad Age’s 2018 In-House Agency of the Year.

60 OBIE Awards Presented for Exceptional Design, Creativity In Out of Home Advertising

60 OBIE Awards Presented for Exceptional Design, Creativity In Out of Home Advertising

May 08, 2018

The Outdoor Advertising Association of America (OAAA) presented 60 OBIE Awards tonight at the 76th OBIE Awards Show, held during the 2018 Geopath/OAAA National Convention + Expo in Austin, TX. The OBIE Awards recognize exceptional out of home (OOH) advertising design.

Student-made videos to air on MBTA displays across the system

Student-made videos to air on MBTA displays across the system

March 27, 2018

A series of very short, documentary-style videos created by local teens will begin appearing on some of the high-definition digital screens displayed at MBTA stations and stops throughout the system.

OAAA Announces Waze as a Tech Member

12/6/2018

OAAA announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry. [ read more ]

Posterscope Wins 2018 OOH Media Plan of the Year for FOX Sports FIFA World Cup

12/6/2018

The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented in New York at The AD Club of New York’s 11th annual OOH: NOW Conference December 5, 2018. [ read more ]

How get-out-the-vote took over billboards in 2018

11/6/2018

The call to vote is plastered across America. Artists, activists and brands have taken to the streets to get out the vote with visual representations meant to convey the importance of Tuesday's election. [ read more ]

Oakland Museum and artists bring civic engagement to billboards

9/25/2018

The Oakland Museum of California is closed on this September morning, but outside art handlers are carrying pieces of a new installation up the loading dock, while bracing themselves in the breezy weather. Passersby observe curiously, while a security guard stands watch. [ read more ]

Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition

8/29/2018

Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline. [ read more ]

Why Hyperlocal Campaigns And OOH Are More Important Than Ever For Brands

8/21/2018

With media saturation at an all-time high, CMOs and marketers need to constantly challenge their assumptions. This means seeking out new data to understand the customer journey. The reality is the effectiveness of digital, social, and mobile ads is on the decline. More than 30% of people are using ad blocking on their smartphones. Not to mention there are also fraud and other challenges. [ read more ]

Study links OOH advertising with increase in search and social media brand activity

8/16/2018

A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. [ read more ]

The Advance of Digital Billboards

8/7/2018

On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part One, posted August 1, Myron Laible explained OAAA problem solving. In Part Two, Ken Klein describes the advance of digital billboards, and OAAA’s role. [ read more ]

The Next Hot Medium for Digital Startup: New York City Storefronts

8/7/2018

Rising rents for brick-and-mortar locations and competition from online retailers have left many storefronts in New York City unoccupied for months at a time. One digital startup is looking to take advantage of that real estate for advertising. [ read more ]

Out of Context(ual) - How digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category

7/19/2018

The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home. [ read more ]

OBIE Twitter Feed
@TheOBIEAwards

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Dec 11

Does your #OOH Campaign Dazzle & Delight? The #OBIEAwards Call For Entry Deadline is extended. You have until Decem… https://t.co/lrVTnzgzN0 http://bit.ly/2L8kJie

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Dec 10

The 2018 #OBIEAward Winner was @Spotify for their #2018Goals campaign. This year, we're on the hunt for a 2019 OBIE… https://t.co/qQhokZqU6f http://bit.ly/2Laqpbq

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Dec 2

RT @nfletcherOAAA: .@OUTFRONTMEDIAUS and #OOH industry honor the life of President George H.W. Bush with messsages across the country https… http://bit.ly/2KOmEsf

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Nov 29

The might of your #OOH will be tested by these fearless judges - does your campaign have the creative strength to d… https://t.co/5Yz0mjnexn http://bit.ly/2KHarFG

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Nov 22

RT @nfletcherOAAA: Thanksgiving - From Chico, CA - We In #OOH Support Each Other https://t.co/03sPcHXq5L http://bit.ly/2Tyqn1a

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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