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Local artists have a chance to win major exposure

Date: November 23, 2016

The second annual ArtPop Beaufort is a collaboration of the Beaufort Arts Council and Adams Outdoor Advertising. Ten artists' submissions will be chosen by a panel of judges to appear on area billboards for a year, starting in February.


Local artists have a chance to win major exposure

The second annual ArtPop Beaufort is a collaboration of the Beaufort Arts Council and Adams Outdoor Advertising. Ten artists’ submissions will be chosen by a panel of judges to appear on area billboards for a year, starting in February. 

Winning art will be featured on rotating basis on five area billboards.

Click here to see the artwork. 

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Oakland Museum and artists bring civic engagement to billboards


The Oakland Museum of California is closed on this September morning, but outside art handlers are carrying pieces of a new installation up the loading dock, while bracing themselves in the breezy weather. Passersby observe curiously, while a security guard stands watch. [ read more ]

Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition


Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline. [ read more ]

Why Hyperlocal Campaigns And OOH Are More Important Than Ever For Brands


With media saturation at an all-time high, CMOs and marketers need to constantly challenge their assumptions. This means seeking out new data to understand the customer journey. The reality is the effectiveness of digital, social, and mobile ads is on the decline. More than 30% of people are using ad blocking on their smartphones. Not to mention there are also fraud and other challenges. [ read more ]

Study links OOH advertising with increase in search and social media brand activity


A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. [ read more ]

The Advance of Digital Billboards


On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part One, posted August 1, Myron Laible explained OAAA problem solving. In Part Two, Ken Klein describes the advance of digital billboards, and OAAA’s role. [ read more ]

The Next Hot Medium for Digital Startup: New York City Storefronts


Rising rents for brick-and-mortar locations and competition from online retailers have left many storefronts in New York City unoccupied for months at a time. One digital startup is looking to take advantage of that real estate for advertising. [ read more ]

Out of Context(ual) - How digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category


The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home. [ read more ]

Gordon Feller talks about the real potential for Smart Cities and Digital OOH


I can’t say I’ve been all the enthralled by what I’ve seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they’re just digital posters with some wifi and maybe some sensors tossed in so the things can be called “smart.” [ read more ]

Heights artist’s work featured on Billboard


The Houston artist that loves to share the beauty of the underwater world now has her work prominently displayed on a billboard near The Galleria. Artist Janavi M. Folmsbee was one of three artists selected by Houston First Corporation for the Sky Art project that featured prints of local artists’ work on billboards around the city. [ read more ]

Puzzling Billboard Messages In Seattle Are Part Of Art Project On Loneliness


You may have wondered about a series of billboards that have been up during May in Seattle. They include cryptic messages such as “you’re not alone” and “my destiny is louder than my comfort.” The signs don’t give you any indication of the sponsor. It turns out they are part of an art exhibit called A LONE. [ read more ]

OBIE Twitter Feed


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RT @GeopathOOH: 2019 OBIE Awards Are Open for Entries! @TheOBIEAwards @YourOAAA #OBIE Enter Here:


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RT @nfletcherOAAA: .@TheOBIEAwards 2019 Call for Entries is Open for Submissions of the best #OOH #DOOH creative in the last year https://t…


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Time to Throw Your Hat into the Ring. The 2019 #OBIE Awards Call For Entries is now open.

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