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You could design a giant new billboard coming to the Queens waterfront

Date: February 28, 2017

Summary:
Ever wanted to create an landmark to compete with the iconic Pepsi Cola sign in Long Island City? Dream on, but you can still maybe make your mark along the East River, courtesy Socrates Sculpture Park.

Body:

You could design a giant new billboard coming to the Queens waterfront

Ever wanted to create an landmark to compete with the iconic Pepsi Cola sign in Long Island City? Dream on, but you can still maybe make your mark along the East River, courtesy Socrates Sculpture Park

The LIC institution is known for it’s many public art installations and events that take advantage of the stunning view of midtown Manhattan, and this year, they’re sponsoring an open call to all artists to come up with a proposal for its Broadway Billboard series, in which an artwork is commissioned to grace the Vernon Avenue entrance to the park. The program, which has featured 30 artists since its inception in 1999, is usually a curated affair, but organizers are going open source this year to find a project based on the themes of citizenship, collectivism, identity and democratic freedoms; fittingly enough, it opens July 4.

Rules for submission are simple: You provide a CV, a brief description or artist statement and a rendering of your idea, which must be proportional to a 10’ x 28’ billboard. Send in your proposal to democracy@socratessculpturepark.org by 11:59pm on April 15 (tax day!). In case you’re wondering what other sorts of projects have previously been part of the Broadway Billboard series, we offer a few examples here.

Click here to see the artwork. 

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OAAA Announces Waze as a Tech Member

12/6/2018

OAAA announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry. [ read more ]

Posterscope Wins 2018 OOH Media Plan of the Year for FOX Sports FIFA World Cup

12/6/2018

The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented in New York at The AD Club of New York’s 11th annual OOH: NOW Conference December 5, 2018. [ read more ]

How get-out-the-vote took over billboards in 2018

11/6/2018

The call to vote is plastered across America. Artists, activists and brands have taken to the streets to get out the vote with visual representations meant to convey the importance of Tuesday's election. [ read more ]

Oakland Museum and artists bring civic engagement to billboards

9/25/2018

The Oakland Museum of California is closed on this September morning, but outside art handlers are carrying pieces of a new installation up the loading dock, while bracing themselves in the breezy weather. Passersby observe curiously, while a security guard stands watch. [ read more ]

Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition

8/29/2018

Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline. [ read more ]

Why Hyperlocal Campaigns And OOH Are More Important Than Ever For Brands

8/21/2018

With media saturation at an all-time high, CMOs and marketers need to constantly challenge their assumptions. This means seeking out new data to understand the customer journey. The reality is the effectiveness of digital, social, and mobile ads is on the decline. More than 30% of people are using ad blocking on their smartphones. Not to mention there are also fraud and other challenges. [ read more ]

Study links OOH advertising with increase in search and social media brand activity

8/16/2018

A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. [ read more ]

The Advance of Digital Billboards

8/7/2018

On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part One, posted August 1, Myron Laible explained OAAA problem solving. In Part Two, Ken Klein describes the advance of digital billboards, and OAAA’s role. [ read more ]

The Next Hot Medium for Digital Startup: New York City Storefronts

8/7/2018

Rising rents for brick-and-mortar locations and competition from online retailers have left many storefronts in New York City unoccupied for months at a time. One digital startup is looking to take advantage of that real estate for advertising. [ read more ]

Out of Context(ual) - How digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category

7/19/2018

The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home. [ read more ]

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