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You could design a giant new billboard coming to the Queens waterfront

Date: February 28, 2017

Summary:
Ever wanted to create an landmark to compete with the iconic Pepsi Cola sign in Long Island City? Dream on, but you can still maybe make your mark along the East River, courtesy Socrates Sculpture Park.

Body:

You could design a giant new billboard coming to the Queens waterfront

Ever wanted to create an landmark to compete with the iconic Pepsi Cola sign in Long Island City? Dream on, but you can still maybe make your mark along the East River, courtesy Socrates Sculpture Park

The LIC institution is known for it’s many public art installations and events that take advantage of the stunning view of midtown Manhattan, and this year, they’re sponsoring an open call to all artists to come up with a proposal for its Broadway Billboard series, in which an artwork is commissioned to grace the Vernon Avenue entrance to the park. The program, which has featured 30 artists since its inception in 1999, is usually a curated affair, but organizers are going open source this year to find a project based on the themes of citizenship, collectivism, identity and democratic freedoms; fittingly enough, it opens July 4.

Rules for submission are simple: You provide a CV, a brief description or artist statement and a rendering of your idea, which must be proportional to a 10’ x 28’ billboard. Send in your proposal to democracy@socratessculpturepark.org by 11:59pm on April 15 (tax day!). In case you’re wondering what other sorts of projects have previously been part of the Broadway Billboard series, we offer a few examples here.

Click here to see the artwork. 

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Out of Context(ual) - How digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category

7/19/2018

The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home. [ read more ]

Gordon Feller talks about the real potential for Smart Cities and Digital OOH

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I can’t say I’ve been all the enthralled by what I’ve seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they’re just digital posters with some wifi and maybe some sensors tossed in so the things can be called “smart.” [ read more ]

Heights artist’s work featured on Billboard

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The Houston artist that loves to share the beauty of the underwater world now has her work prominently displayed on a billboard near The Galleria. Artist Janavi M. Folmsbee was one of three artists selected by Houston First Corporation for the Sky Art project that featured prints of local artists’ work on billboards around the city. [ read more ]

Puzzling Billboard Messages In Seattle Are Part Of Art Project On Loneliness

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You may have wondered about a series of billboards that have been up during May in Seattle. They include cryptic messages such as “you’re not alone” and “my destiny is louder than my comfort.” The signs don’t give you any indication of the sponsor. It turns out they are part of an art exhibit called A LONE. [ read more ]

Brands Are Sponsoring Emergency Roof Tarps in Puerto Rico, Turning Paid Media Into ‘Aid Media’

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The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. [ read more ]

Mean Girls In OOH

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The Broadway Musical’s OOH, placed by Billups, is “incredibly proud to have brought” the Mean Girls’ Time Square and ‘subway takeover’ to life. [ read more ]

Spotify Pushes Its Free Tier With Fake Movie Trailers and Witty Outdoor Ads

5/15/2018

Check out Spotify’s latest films, both part of a major new marketing campaign from the music streaming company titled, “Love What You Love.” [ read more ]

Publicis NY Lands Outdoor Advertising Account

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The Outdoor Advertising Association of America (OAAA) has appointed Publicis New York as AOR following a competitive [ read more ]

The Billboard Is Back: The Renewal Of OOH Advertising

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As the worlds of offline and digital marketing blur, billboards could become a powerful channel for media companies like Netflix, and other brands — especially those that use data-informed insights to perfectly match the billboard’s content and location. [ read more ]

WeTransfer Kicks Off First OOH Campaign

5/10/2018

Cloud-based file-sharing service WeTransfer has launched its first out-of-home campaign in which it's showcasing how musician Kelela and her team have used the platform, designed for small and mid-sized businesses. [ read more ]

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