News & Events

<< Return to List

Heads up: ArtPop is back with new artists' work on billboards

Date: April 24, 2017

Summary:

For the second year, the Arts Council of Winston-Salem and Forsyth County is raising art to new heights while sprucing up the roadways in and around Winston-Salem with five billboards featuring local artwork.

Body:

Heads up: ArtPop is back with new artists' work on billboards

For the second year, the Arts Council of Winston-Salem and Forsyth County is raising art to new heights while sprucing up the roadways in and around Winston-Salem.

Five works have been chosen for ArtPop, one of the council’s Art in Unexpected Places initiatives, and last week they went up on billboards owned by Fairway Outdoor Advertising.

“The highways become a gallery for everyone to experience art,” said Jim Sparrow, president and chief executive of the arts council.

Photographs of the original artwork are printed on 14-by-48-foot vinyl sheets and displayed on billboards on major arteries in a 13-county region as the space becomes available.

This year’s works, which range from abstract and provocative to representational, are:

  • “Shades of Super Moon,” watercolor, by Sharon Hardin, Winston-Salem;
  • “The Lighthouse,” oil on canvas, by Skyler Holley, Winston-Salem;
  • “Peony,” watercolor, by Barbara Mellin, Winston-Salem;
  • “United we ... ,” photography, by Gary Taylor, Thomasville;
  • “Pacifier,” fabricated, powder-coated, steel sculpture, by Bradley Tucker, Pilot Mountain.

The work will be on display throughout the coming 12 months, with locations changing based on the availability of billboards.

“By partnering with Fairway Outdoor Advertising, we can take art to hundreds of thousands of travelers in and around our community,” Sparrow said. “These amazing works of art will delight all who see them as they go about other daily activities.”

The arts council pays for the creation of the artwork on the billboards, and Fairway is contributing the outdoor advertising space.

There were 42 submissions, and works were chosen through a juried process chaired by Cheryl Lindsay of Hanesbrands and an arts council board member. Other members of the panel were Saul Guinto Salinas, Que Pasa Media Network; Rosa Otero, Salem College art department; Tammy Evans, Winston-Salem State University, Department of Art + Visual Studies; Laura Hortal, Forsyth Technical Community College department chair — Humanities, Fine Arts and Communication; Tiara Reynolds, Fairway Outdoor Advertising art director; and Wendy Hickey, ArtPopStreet Gallery founder.

Artists in Forsyth, Stokes, Davidson, Surry, Davie and Yadkin counties were eligible to enter.

The arts council is also partnering with ArtPopStreetGallery of Charlotte, which created the program in 2014. The first official ArtPop program displayed works by 20 local artists on donated billboard space.

The artists don’t get paid, but they will get a mini-version of their billboards — about 10 inches wide and 7 inches tall.

And they get to see their artwork bigger than life as they drive the highways and byways in and around the City of Arts and Innovation.

Click here to see the artwork. 

<< Return to List

OBIE Twitter Feed
@TheOBIEAwards

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Jun 22

So many great books available! Order your OPEN3 and #OBIE75 Books today. #OOH https://t.co/Zc6tFFMFgH http://bit.ly/2rWISlI

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Jun 21

RT @TwitterMktg: Thank you, @Cannes_Lions! So proud to win the Grand Prix in the Outdoor category 🏆 https://t.co/ocDCRUxUwU http://bit.ly/2sBXOTn

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Jun 21

RT @YourOAAA: It's the #FirstDayofSummer! ☀️The @EatMorChikin Cows got it right! Summer is better with some BBQ Chicken from @ChickfilA! #O… http://bit.ly/2sB6NEl

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Jun 21

Check out this Bronze #OBIE75 winner from @Hersheys on #NationalSelfieDay ! What a wonderful example of engaging… https://t.co/KgOK4BU2yh http://bit.ly/2sBafim

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Jun 21

RT @YourOAAA: #OOH offers brand safety, 100% human impressions, and permanence in a fleeting media world. https://t.co/ha6xjAYQiF http://bit.ly/2rReMjn

General Instructions 

  1. Open your web browser
  2. Find an image that you want to save. ...
  3. Right click on the image and select “Save image as...” ...
  4. Select the folder to save your image in
  5. Change the image name, if you want to.
  6. Click the Save button.
  7. View your image by clicking on it from your computer 

Instructions for Internet Explorer Edge

View >>

Instructions for Firefox

View >>

Instructions for Safari

View >>

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

Order Now

OOH's Creative Impact