News & Events

<< Return to List

Heads up: ArtPop is back with new artists' work on billboards

Date: April 24, 2017

Summary:

For the second year, the Arts Council of Winston-Salem and Forsyth County is raising art to new heights while sprucing up the roadways in and around Winston-Salem with five billboards featuring local artwork.

Body:

Heads up: ArtPop is back with new artists' work on billboards

For the second year, the Arts Council of Winston-Salem and Forsyth County is raising art to new heights while sprucing up the roadways in and around Winston-Salem.

Five works have been chosen for ArtPop, one of the council’s Art in Unexpected Places initiatives, and last week they went up on billboards owned by Fairway Outdoor Advertising.

“The highways become a gallery for everyone to experience art,” said Jim Sparrow, president and chief executive of the arts council.

Photographs of the original artwork are printed on 14-by-48-foot vinyl sheets and displayed on billboards on major arteries in a 13-county region as the space becomes available.

This year’s works, which range from abstract and provocative to representational, are:

  • “Shades of Super Moon,” watercolor, by Sharon Hardin, Winston-Salem;
  • “The Lighthouse,” oil on canvas, by Skyler Holley, Winston-Salem;
  • “Peony,” watercolor, by Barbara Mellin, Winston-Salem;
  • “United we ... ,” photography, by Gary Taylor, Thomasville;
  • “Pacifier,” fabricated, powder-coated, steel sculpture, by Bradley Tucker, Pilot Mountain.

The work will be on display throughout the coming 12 months, with locations changing based on the availability of billboards.

“By partnering with Fairway Outdoor Advertising, we can take art to hundreds of thousands of travelers in and around our community,” Sparrow said. “These amazing works of art will delight all who see them as they go about other daily activities.”

The arts council pays for the creation of the artwork on the billboards, and Fairway is contributing the outdoor advertising space.

There were 42 submissions, and works were chosen through a juried process chaired by Cheryl Lindsay of Hanesbrands and an arts council board member. Other members of the panel were Saul Guinto Salinas, Que Pasa Media Network; Rosa Otero, Salem College art department; Tammy Evans, Winston-Salem State University, Department of Art + Visual Studies; Laura Hortal, Forsyth Technical Community College department chair — Humanities, Fine Arts and Communication; Tiara Reynolds, Fairway Outdoor Advertising art director; and Wendy Hickey, ArtPopStreet Gallery founder.

Artists in Forsyth, Stokes, Davidson, Surry, Davie and Yadkin counties were eligible to enter.

The arts council is also partnering with ArtPopStreetGallery of Charlotte, which created the program in 2014. The first official ArtPop program displayed works by 20 local artists on donated billboard space.

The artists don’t get paid, but they will get a mini-version of their billboards — about 10 inches wide and 7 inches tall.

And they get to see their artwork bigger than life as they drive the highways and byways in and around the City of Arts and Innovation.

Click here to see the artwork. 

<< Return to List

McDonald's is Seeing Success with Waze in Boosting Ad Results: Marketer's Brief

3/7/2019

The fast-feeder is delivering map ads near its billboards [ read more ]

4 Use-Cases To Leverage OOH Data

1/15/2019

The ability of advertisers to reach consumers in specific geographic locations has always been a unique out-of-home (OOH) advertising strength. A focus on location and contextual relevance is a big reason why OOH provides value to advertisers and consumer — and always will. [ read more ]

AD Age's 2019 Industry Predictions

1/8/2019

As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on: Ad Age staffers pooling their collective know-how to take a whack at predicting what lies ahead in the worlds of media, tech, retail, social platforms and more. [ read more ]

People love Instagramming billboards–and it’s great for advertisers

12/21/2018

It just takes one. One billboard, in one city, with a message can travel the globe in an instant. Remember Deadpool‘s Valentine’s Day magic? 20th Century Fox made a single gag billboard positioning the superhero action flick as a romantic love story, and it went around the world as soon as star Ryan Reynolds posted it to Instagram. [ read more ]

Tech Giants Turn to Madison Avenue to Burnish Image

12/19/2018

Kantar doesn’t break out spending on individual media, so it’s hard to know how much the companies are spending on TV compared with print, radio or online. But other data shows that one category where tech companies have become a major advertiser is billboards. [ read more ]

OAAA Announces Waze as a Tech Member

12/6/2018

OAAA announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry. [ read more ]

Posterscope Wins 2018 OOH Media Plan of the Year for FOX Sports FIFA World Cup

12/6/2018

The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented in New York at The AD Club of New York’s 11th annual OOH: NOW Conference December 5, 2018. [ read more ]

How get-out-the-vote took over billboards in 2018

11/6/2018

The call to vote is plastered across America. Artists, activists and brands have taken to the streets to get out the vote with visual representations meant to convey the importance of Tuesday's election. [ read more ]

Oakland Museum and artists bring civic engagement to billboards

9/25/2018

The Oakland Museum of California is closed on this September morning, but outside art handlers are carrying pieces of a new installation up the loading dock, while bracing themselves in the breezy weather. Passersby observe curiously, while a security guard stands watch. [ read more ]

Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition

8/29/2018

Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline. [ read more ]

OBIE Twitter Feed
@TheOBIEAwards

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Mar 20

Competing for an OBIE Award, @okcupid's Melissa Hobely on Dating Site's Deliberately Provocative D.T.F #OOH ads. vi… https://t.co/saCd5HHZc5 http://bit.ly/2WeAWaa

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Mar 11

We are happy to announce that Universal Studios has been chosen by the OOH industry and @YourOAAA to receive the 20… https://t.co/NyFjk7tw7w http://bit.ly/2JkkjbB

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Feb 27

Here’s to #OOH finding places others won’t #LiveLifeAnchorsUp https://t.co/JQVjA3a09J http://bit.ly/2IGM39W

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Feb 26

RT @nfletcherOAAA: 2019 ⁦@TheOBIEAwards finalists announced. Winners will be presented with top US creative excellence awards May 21 at #OO… http://bit.ly/2IBLwpO

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Feb 26

RT @QDOTMedia: Awesome to see our @Google Explore and Get Out of Home #DOOH campaigns shortlisted at @TheOBIEAwards! https://t.co/Jhjt5dxFqO http://bit.ly/2IFwYW1

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

Order Now