News & Events

<< Return to List

Twitter Takes Home Platinum OBIE Award

Date: May 19, 2017

Summary:
OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign.

Body:

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design.

Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself as the social media site where conversations take place, Twitter proved the effectiveness of simplicity by pairing a hashtag with a variety of images reflecting today’s top social and political topics.

Seven Gold OBIEs were presented at the awards show. Recipients included 72andSunny for Google Home, AIDS Healthcare Foundation for FreeSTDCheck.org, CP+B for American Airlines, McCann London for Ethos Travel, Moroch and Sly Fox for McDonald’s World Famous Fries®, Twitter for #What’sHappening, and Wieden+Kennedy for Nike Unlimited Greatness featuring Serena Williams.

Four new Craft Awards were also introduced to the OBIE Awards program, including Copywriting, Digital Design, Illustration, and Photography, to celebrate individual skills in OOH design.

Adams + Fairway received the Copywriting Craft Award for its Teachers Appreciation Week campaign, in which billboards paid homage to local teachers with common grammatical and spelling mistakes to make an impactful thank you. Posterscope was recognized with the Digital Design Craft Award for its FOX Lethal Weapon 3D Car Crash multi-screen execution in Times Square. The digital ad displayed a car crashing through one screen and falling through additional screens.

HBO received the Illustration Craft Award for its creative Animals execution, which featured animals from the series in seemingly normal human environments.

SS+K was awarded for Photography with its As American As campaign for Fusion Media Group, showcasing portraits of real Americans to highlight the country’s diversity.

In addition to the Platinum, Gold, and Craft awards, OAAA awarded 10 Silver OBIEs and 26 Bronze OBIEs.

Iconic brand Warner Bros. Pictures was honored with the 2017 OBIE Hall of Fame Award, recognizing the brand’s consistent excellence in OOH advertising design over many decades.

The complete list of OBIE winners and finalists can be found on the OBIE website, www.obieawards.org

Click here to see the artwork. 

<< Return to List

OBIE Twitter Feed
@TheOBIEAwards

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 17

Adding final touches to the #OBIEAwards - @YourOAAA working alongside @magmarketing to make sure our attendees are… https://t.co/PnntJmNILA http://bit.ly/2viG0kY

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 17

Only 3 Weeks remain till we interrogate the usual suspects and find out which #OOH Campaign stole the show. #OBIE… https://t.co/MThKO3jsZi http://bit.ly/2HxxhQX

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 17

Our own Judge, @Jayanta Jenkins, answers 4 Questions With 2018 #OOH and speaks about the upcoming @GeopathOOH &… https://t.co/3KETQTJRhL http://bit.ly/2ER3jlD

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 6

The countdown begins - with only one month left till #TheOBIEAwards - we'll soon find out which one of our 133 Camp… https://t.co/7ajYq7pOt7 http://bit.ly/2GHonNc

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 4

While we update our website, be sure to take a look a https://t.co/cXaSkcrFfM for all #OOH news and #OBIE Related i… https://t.co/vumfOsUA3G http://bit.ly/2GBpT3c

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

Order Now

OOH's Creative Impact