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Twitter Takes Home Platinum OBIE Award

Date: May 19, 2017

Summary:
OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign.

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Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design.

Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself as the social media site where conversations take place, Twitter proved the effectiveness of simplicity by pairing a hashtag with a variety of images reflecting today’s top social and political topics.

Seven Gold OBIEs were presented at the awards show. Recipients included 72andSunny for Google Home, AIDS Healthcare Foundation for FreeSTDCheck.org, CP+B for American Airlines, McCann London for Ethos Travel, Moroch and Sly Fox for McDonald’s World Famous Fries®, Twitter for #What’sHappening, and Wieden+Kennedy for Nike Unlimited Greatness featuring Serena Williams.

Four new Craft Awards were also introduced to the OBIE Awards program, including Copywriting, Digital Design, Illustration, and Photography, to celebrate individual skills in OOH design.

Adams + Fairway received the Copywriting Craft Award for its Teachers Appreciation Week campaign, in which billboards paid homage to local teachers with common grammatical and spelling mistakes to make an impactful thank you. Posterscope was recognized with the Digital Design Craft Award for its FOX Lethal Weapon 3D Car Crash multi-screen execution in Times Square. The digital ad displayed a car crashing through one screen and falling through additional screens.

HBO received the Illustration Craft Award for its creative Animals execution, which featured animals from the series in seemingly normal human environments.

SS+K was awarded for Photography with its As American As campaign for Fusion Media Group, showcasing portraits of real Americans to highlight the country’s diversity.

In addition to the Platinum, Gold, and Craft awards, OAAA awarded 10 Silver OBIEs and 26 Bronze OBIEs.

Iconic brand Warner Bros. Pictures was honored with the 2017 OBIE Hall of Fame Award, recognizing the brand’s consistent excellence in OOH advertising design over many decades.

The complete list of OBIE winners and finalists can be found on the OBIE website, www.obieawards.org

Click here to see the artwork. 

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Out of Context(ual) - How digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category

7/19/2018

The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home. [ read more ]

Gordon Feller talks about the real potential for Smart Cities and Digital OOH

7/18/2018

I can’t say I’ve been all the enthralled by what I’ve seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they’re just digital posters with some wifi and maybe some sensors tossed in so the things can be called “smart.” [ read more ]

Heights artist’s work featured on Billboard

6/12/2018

The Houston artist that loves to share the beauty of the underwater world now has her work prominently displayed on a billboard near The Galleria. Artist Janavi M. Folmsbee was one of three artists selected by Houston First Corporation for the Sky Art project that featured prints of local artists’ work on billboards around the city. [ read more ]

Puzzling Billboard Messages In Seattle Are Part Of Art Project On Loneliness

5/31/2018

You may have wondered about a series of billboards that have been up during May in Seattle. They include cryptic messages such as “you’re not alone” and “my destiny is louder than my comfort.” The signs don’t give you any indication of the sponsor. It turns out they are part of an art exhibit called A LONE. [ read more ]

Brands Are Sponsoring Emergency Roof Tarps in Puerto Rico, Turning Paid Media Into ‘Aid Media’

5/21/2018

The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. [ read more ]

Mean Girls In OOH

5/18/2018

The Broadway Musical’s OOH, placed by Billups, is “incredibly proud to have brought” the Mean Girls’ Time Square and ‘subway takeover’ to life. [ read more ]

Spotify Pushes Its Free Tier With Fake Movie Trailers and Witty Outdoor Ads

5/15/2018

Check out Spotify’s latest films, both part of a major new marketing campaign from the music streaming company titled, “Love What You Love.” [ read more ]

Publicis NY Lands Outdoor Advertising Account

5/10/2018

The Outdoor Advertising Association of America (OAAA) has appointed Publicis New York as AOR following a competitive [ read more ]

The Billboard Is Back: The Renewal Of OOH Advertising

5/10/2018

As the worlds of offline and digital marketing blur, billboards could become a powerful channel for media companies like Netflix, and other brands — especially those that use data-informed insights to perfectly match the billboard’s content and location. [ read more ]

WeTransfer Kicks Off First OOH Campaign

5/10/2018

Cloud-based file-sharing service WeTransfer has launched its first out-of-home campaign in which it's showcasing how musician Kelela and her team have used the platform, designed for small and mid-sized businesses. [ read more ]

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The OBIE Awards @TheOBIEAwards • Jul 19

Out of Context(ual) How digital signage, billboards, and aerial banners dominate the 2018 Contextual #OOH OBIE Awa… https://t.co/JEaSoWKgoi http://bit.ly/2NquPew

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The OBIE Awards @TheOBIEAwards • Jul 13

RT @SFreitasOAAA: https://t.co/8CXr0RxIXM http://bit.ly/2L9R5vu

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The OBIE Awards @TheOBIEAwards • May 31

RT @nfletcherOAAA: Lucky Steve Nicklin @YourOAAA exploring #OOH capabilities today with @karshhagan founded on the power of a great idea ht… http://bit.ly/2suirkx

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The OBIE Awards @TheOBIEAwards • May 22

#OBIE Awards acclaim Canadian #OOH https://t.co/ln75hOCkEX http://bit.ly/2rZAI9g

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The OBIE Awards @TheOBIEAwards • May 19

RT @YourOAAA: National Geographic Society Launches Global Endangered Species Day #OOH Campaign https://t.co/5lfnG6yMhn http://bit.ly/2rUaTYj

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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