News & Events

<< Return to List

Twitter Takes Home Platinum OBIE Award

Date: May 19, 2017

Summary:
OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign.

Body:

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design.

Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself as the social media site where conversations take place, Twitter proved the effectiveness of simplicity by pairing a hashtag with a variety of images reflecting today’s top social and political topics.

Seven Gold OBIEs were presented at the awards show. Recipients included 72andSunny for Google Home, AIDS Healthcare Foundation for FreeSTDCheck.org, CP+B for American Airlines, McCann London for Ethos Travel, Moroch and Sly Fox for McDonald’s World Famous Fries®, Twitter for #What’sHappening, and Wieden+Kennedy for Nike Unlimited Greatness featuring Serena Williams.

Four new Craft Awards were also introduced to the OBIE Awards program, including Copywriting, Digital Design, Illustration, and Photography, to celebrate individual skills in OOH design.

Adams + Fairway received the Copywriting Craft Award for its Teachers Appreciation Week campaign, in which billboards paid homage to local teachers with common grammatical and spelling mistakes to make an impactful thank you. Posterscope was recognized with the Digital Design Craft Award for its FOX Lethal Weapon 3D Car Crash multi-screen execution in Times Square. The digital ad displayed a car crashing through one screen and falling through additional screens.

HBO received the Illustration Craft Award for its creative Animals execution, which featured animals from the series in seemingly normal human environments.

SS+K was awarded for Photography with its As American As campaign for Fusion Media Group, showcasing portraits of real Americans to highlight the country’s diversity.

In addition to the Platinum, Gold, and Craft awards, OAAA awarded 10 Silver OBIEs and 26 Bronze OBIEs.

Iconic brand Warner Bros. Pictures was honored with the 2017 OBIE Hall of Fame Award, recognizing the brand’s consistent excellence in OOH advertising design over many decades.

The complete list of OBIE winners and finalists can be found on the OBIE website, www.obieawards.org

Click here to see the artwork. 

<< Return to List

OAAA Announces Waze as a Tech Member

12/6/2018

OAAA announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry. [ read more ]

Posterscope Wins 2018 OOH Media Plan of the Year for FOX Sports FIFA World Cup

12/6/2018

The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented in New York at The AD Club of New York’s 11th annual OOH: NOW Conference December 5, 2018. [ read more ]

How get-out-the-vote took over billboards in 2018

11/6/2018

The call to vote is plastered across America. Artists, activists and brands have taken to the streets to get out the vote with visual representations meant to convey the importance of Tuesday's election. [ read more ]

Oakland Museum and artists bring civic engagement to billboards

9/25/2018

The Oakland Museum of California is closed on this September morning, but outside art handlers are carrying pieces of a new installation up the loading dock, while bracing themselves in the breezy weather. Passersby observe curiously, while a security guard stands watch. [ read more ]

Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition

8/29/2018

Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline. [ read more ]

Why Hyperlocal Campaigns And OOH Are More Important Than Ever For Brands

8/21/2018

With media saturation at an all-time high, CMOs and marketers need to constantly challenge their assumptions. This means seeking out new data to understand the customer journey. The reality is the effectiveness of digital, social, and mobile ads is on the decline. More than 30% of people are using ad blocking on their smartphones. Not to mention there are also fraud and other challenges. [ read more ]

Study links OOH advertising with increase in search and social media brand activity

8/16/2018

A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. [ read more ]

The Advance of Digital Billboards

8/7/2018

On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part One, posted August 1, Myron Laible explained OAAA problem solving. In Part Two, Ken Klein describes the advance of digital billboards, and OAAA’s role. [ read more ]

The Next Hot Medium for Digital Startup: New York City Storefronts

8/7/2018

Rising rents for brick-and-mortar locations and competition from online retailers have left many storefronts in New York City unoccupied for months at a time. One digital startup is looking to take advantage of that real estate for advertising. [ read more ]

Out of Context(ual) - How digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category

7/19/2018

The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home. [ read more ]

OBIE Twitter Feed
@TheOBIEAwards

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Dec 11

Does your #OOH Campaign Dazzle & Delight? The #OBIEAwards Call For Entry Deadline is extended. You have until Decem… https://t.co/lrVTnzgzN0 http://bit.ly/2L8kJie

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Dec 10

The 2018 #OBIEAward Winner was @Spotify for their #2018Goals campaign. This year, we're on the hunt for a 2019 OBIE… https://t.co/qQhokZqU6f http://bit.ly/2Laqpbq

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Dec 2

RT @nfletcherOAAA: .@OUTFRONTMEDIAUS and #OOH industry honor the life of President George H.W. Bush with messsages across the country https… http://bit.ly/2KOmEsf

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Nov 29

The might of your #OOH will be tested by these fearless judges - does your campaign have the creative strength to d… https://t.co/5Yz0mjnexn http://bit.ly/2KHarFG

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Nov 22

RT @nfletcherOAAA: Thanksgiving - From Chico, CA - We In #OOH Support Each Other https://t.co/03sPcHXq5L http://bit.ly/2Tyqn1a

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

Order Now