News & Events

<< Return to List

Billboards for Safety

Date: May 25, 2017

Summary:
On May 16, the OBIE Awards were announced by the Outdoor Advertising Association of America (OAAA). Colorado DOT’s safety ads earned awards in three OBIE categories: Custom Installation, Nonprofits & Public Service, and Integrated Multi-Media. 

Body:

Billboards for Safety

As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards.

The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people.  Half of “tweens” who died in car crashes were not using seat belts (2011-2015).

Digital billboards will display buckle-up safety messages May 26 through 29, the Memorial Day weekend.

The safety effort is co-sponsored by The Ad Council, which also arranged for printed billboards.  Orders “sold out.”

Meanwhile, the Colorado Department of Transportation won recognition for its safety messages displayed on billboards and other out of home formats.

On May 16, the OBIE Awards were announced by the Outdoor Advertising Association of America (OAAA).  Colorado DOT’s safety ads earned awards in three OBIE categories:  Custom Installation, Nonprofits & Public Service, and Integrated Multi-Media. See all winners at obieawards.org.

Click here to see the artwork. 

<< Return to List

OBIE Twitter Feed
@TheOBIEAwards

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 17

Adding final touches to the #OBIEAwards - @YourOAAA working alongside @magmarketing to make sure our attendees are… https://t.co/PnntJmNILA http://bit.ly/2viG0kY

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 17

Only 3 Weeks remain till we interrogate the usual suspects and find out which #OOH Campaign stole the show. #OBIE… https://t.co/MThKO3jsZi http://bit.ly/2HxxhQX

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 17

Our own Judge, @Jayanta Jenkins, answers 4 Questions With 2018 #OOH and speaks about the upcoming @GeopathOOH &… https://t.co/3KETQTJRhL http://bit.ly/2ER3jlD

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 6

The countdown begins - with only one month left till #TheOBIEAwards - we'll soon find out which one of our 133 Camp… https://t.co/7ajYq7pOt7 http://bit.ly/2GHonNc

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Apr 4

While we update our website, be sure to take a look a https://t.co/cXaSkcrFfM for all #OOH news and #OBIE Related i… https://t.co/vumfOsUA3G http://bit.ly/2GBpT3c

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

Order Now

OOH's Creative Impact