News & Events

<< Return to List

Billboards for Safety

Date: May 25, 2017

Summary:
On May 16, the OBIE Awards were announced by the Outdoor Advertising Association of America (OAAA). Colorado DOT’s safety ads earned awards in three OBIE categories: Custom Installation, Nonprofits & Public Service, and Integrated Multi-Media. 

Body:

Billboards for Safety

As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards.

The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people.  Half of “tweens” who died in car crashes were not using seat belts (2011-2015).

Digital billboards will display buckle-up safety messages May 26 through 29, the Memorial Day weekend.

The safety effort is co-sponsored by The Ad Council, which also arranged for printed billboards.  Orders “sold out.”

Meanwhile, the Colorado Department of Transportation won recognition for its safety messages displayed on billboards and other out of home formats.

On May 16, the OBIE Awards were announced by the Outdoor Advertising Association of America (OAAA).  Colorado DOT’s safety ads earned awards in three OBIE categories:  Custom Installation, Nonprofits & Public Service, and Integrated Multi-Media. See all winners at obieawards.org.

Click here to see the artwork. 

<< Return to List

OBIE Twitter Feed
@TheOBIEAwards

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Oct 19

Also, 1 of last year's #OBIE finalists! Enter your best #OOH or in honor of Halloween your most ghoulish work today… https://t.co/XyIcbi8ZlP http://bit.ly/2yyBnkU

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Oct 19

RT @YourOAAA: Digital #OOH billboards in #Connecticut welcome, offer help to Puerto Ricans #DOOH https://t.co/lmOyF3vFVV http://bit.ly/2yyD9CG

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Oct 18

Some #WednesdayWisdom about elevators from @thepolyclinic, a 2017 #OBIE finalist! Enter the 2018 awards today:… https://t.co/0wAVH2UuEX http://bit.ly/2yzKzr9

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Oct 16

Who needs some #MondayMotivation? Many a mastermind will #StealTheShOBIE. Maybe you! Enter your best #OOH today at:… https://t.co/kblOZmmM0N http://bit.ly/2ypMZXd

@TheOBIEAwards

The OBIE Awards @TheOBIEAwards • Oct 16

Love is in the air ❤️ Fun and eye-catching #OOH! https://t.co/7vJb9EcftV http://bit.ly/2ypBnUm

General Instructions 

  1. Open your web browser
  2. Find an image that you want to save. ...
  3. Right click on the image and select “Save image as...” ...
  4. Select the folder to save your image in
  5. Change the image name, if you want to.
  6. Click the Save button.
  7. View your image by clicking on it from your computer 

Instructions for Internet Explorer Edge

View >>

Instructions for Firefox

View >>

Instructions for Safari

View >>

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

Order Now

OOH's Creative Impact