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Canadian advertising firm wins award for Belizean travel promotion

Date: May 23, 2018

Summary:
The ad campaign for Travel Belize, which was done in Toronto over a period of days, enabled pedestrians passing by in Yonge-Dundas Square to beat a drum which activated a digital billboard above of a Belizean boy dancing to the rhythm.

Body:

Canadian advertising firm wins award for Belizean travel promotion

A Canadian advertising firm recently won a Silver Award at the annual Obie Awards held by the Outdoor Advertising Association of America (OAAA).

The ad campaign for Travel Belize, which was done in Toronto over a period of days, enabled pedestrians passing by in Yonge-Dundas Square to beat a drum which activated a digital billboard above of a Belizean boy dancing to the rhythm.

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4 Use-Cases To Leverage OOH Data

1/15/2019

The ability of advertisers to reach consumers in specific geographic locations has always been a unique out-of-home (OOH) advertising strength. A focus on location and contextual relevance is a big reason why OOH provides value to advertisers and consumer — and always will. [ read more ]

AD Age's 2019 Industry Predictions

1/8/2019

As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on: Ad Age staffers pooling their collective know-how to take a whack at predicting what lies ahead in the worlds of media, tech, retail, social platforms and more. [ read more ]

People love Instagramming billboards–and it’s great for advertisers

12/21/2018

It just takes one. One billboard, in one city, with a message can travel the globe in an instant. Remember Deadpool‘s Valentine’s Day magic? 20th Century Fox made a single gag billboard positioning the superhero action flick as a romantic love story, and it went around the world as soon as star Ryan Reynolds posted it to Instagram. [ read more ]

Tech Giants Turn to Madison Avenue to Burnish Image

12/19/2018

Kantar doesn’t break out spending on individual media, so it’s hard to know how much the companies are spending on TV compared with print, radio or online. But other data shows that one category where tech companies have become a major advertiser is billboards. [ read more ]

OAAA Announces Waze as a Tech Member

12/6/2018

OAAA announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry. [ read more ]

Posterscope Wins 2018 OOH Media Plan of the Year for FOX Sports FIFA World Cup

12/6/2018

The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented in New York at The AD Club of New York’s 11th annual OOH: NOW Conference December 5, 2018. [ read more ]

How get-out-the-vote took over billboards in 2018

11/6/2018

The call to vote is plastered across America. Artists, activists and brands have taken to the streets to get out the vote with visual representations meant to convey the importance of Tuesday's election. [ read more ]

Oakland Museum and artists bring civic engagement to billboards

9/25/2018

The Oakland Museum of California is closed on this September morning, but outside art handlers are carrying pieces of a new installation up the loading dock, while bracing themselves in the breezy weather. Passersby observe curiously, while a security guard stands watch. [ read more ]

Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition

8/29/2018

Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline. [ read more ]

Why Hyperlocal Campaigns And OOH Are More Important Than Ever For Brands

8/21/2018

With media saturation at an all-time high, CMOs and marketers need to constantly challenge their assumptions. This means seeking out new data to understand the customer journey. The reality is the effectiveness of digital, social, and mobile ads is on the decline. More than 30% of people are using ad blocking on their smartphones. Not to mention there are also fraud and other challenges. [ read more ]

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Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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