News & Events

<< Return to List

Arts council picks ArtPop works for outdoor display

Date: April 08, 2016


“Art has no boundaries,” said Jim Sparrow, president and chief executive of the arts council. “By partnering with out of home advertising, we can take art to travelers on public highways."


Arts council picks ArtPop works for outdoor display

Visual art came out of the gallery and went up in the air Monday when artwork appeared on three billboards between Akron Drive and Vargrave Street along U.S. 52.

Officials at the Arts Council of Winston-Salem and Forsyth County announced Wednesday the names of artworks and artists that have been selected for its first ArtPop project, which will run throughout the year: “Sorcerer,” by Owens Daniel; “Nature by Design,” by Kelly Keegan; “Headspace,” by Jennifer McCormick; “Cylinders 7,” by Kevin Marion; and “Fall Feeding,” by Timothy Porter. Their mediums include CT scan, watercolor, pastel and digital photography.

The artworks by McCormick, Keegan and Daniel are the ones currently on display.

The arts council is partnering with ArtPopStreetGallery of Charlotte, the creator of the program, and the Greensboro Division of Fairway Outdoor Advertising.

The arts council pays for the creation of the artwork on vinyl that goes up on the billboards, and Fairway is contributing the outdoor advertising space.

“We were really happy with the quality of the selections for the first year. It was really, really hard to choose,” said Susan Morris, the arts council’s director of community engagement.

Photographs of the original artwork are printed on 14-by-48-foot vinyl sheets and displayed on billboards on major arteries in a 13-county region as the space becomes available.

The first ArtPop program was launched in Charlotte in 2014 when the works of 20 local artists were displayed on donated billboard space. ArtPop is now on the streets of nine other cities across the U.S., with at least 20 more expected to participate in 2016.

“Art has no boundaries,” said Jim Sparrow, president and chief executive of the arts council. “By partnering with Fairway Outdoor Advertising, we can take art to travelers on public highways. Our local artists will delight countless motorists each day with amazing works of art as they go to and from work or go about other daily activities. The works range from abstract and provocative to representational and sublime. We know they will be a real treat for travelers.”

There were 43 submissions, and works were chosen through a juried process chaired by Cheryl Lindsay, Hanesbrands and arts council board member. Other members of the panel were Saul Guinto Salinas, Que Pasa Media Network; Rosa Otero, Salem College Art Department; Tammy Evans, Winston-Salem State University, Department of Art + Visual Studies; Will Taylor, Visual Arts Department at UNC School of the Arts; Anu Williams, Humanities, Communication, and Fine Arts department at Forsyth Technical Community College; and John Pickel, Visual Art Department, Wake Forest University.

Artists who reside in Forsyth, Stokes, Davidson, Surry, Davie and Yadkin counties are eligible to participate.

“The great thing about the project is that it has the potential for three-dimensional art,” Morris said. “We hope next year that people will submit more 3-D art — like jewelry and glass art, sculpture, fiber, furniture.

“Some of the furniture pieces that come out of Sawtooth are awesome.”

A pre-call to artists will go out in November with a February deadline to submit, Morris said. Those who submitted but were not selected may resubmit in subsequent years. Those who are selected are not eligible to be selected again for at least three years.

Information and application guidelines can be found at

“The artists don’t get paid, but they will get a miniversion of their billboards — about 10 inches wide and 7 inches tall,” Morris said.

And they get some pretty good free advertising.

Click here for the original post.

<< Return to List

Kale growing on a billboard? Bayer erects eye catching signs following Monsanto acquisition


Area motorists may have noticed two unusual billboards lately — each devoid of words and featuring a green, leafy version of the Gateway Arch superimposed before the St. Louis skyline. [ read more ]

Why Hyperlocal Campaigns And OOH Are More Important Than Ever For Brands


With media saturation at an all-time high, CMOs and marketers need to constantly challenge their assumptions. This means seeking out new data to understand the customer journey. The reality is the effectiveness of digital, social, and mobile ads is on the decline. More than 30% of people are using ad blocking on their smartphones. Not to mention there are also fraud and other challenges. [ read more ]

Study links OOH advertising with increase in search and social media brand activity


A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. [ read more ]

The Advance of Digital Billboards


On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part One, posted August 1, Myron Laible explained OAAA problem solving. In Part Two, Ken Klein describes the advance of digital billboards, and OAAA’s role. [ read more ]

The Next Hot Medium for Digital Startup: New York City Storefronts


Rising rents for brick-and-mortar locations and competition from online retailers have left many storefronts in New York City unoccupied for months at a time. One digital startup is looking to take advantage of that real estate for advertising. [ read more ]

Out of Context(ual) - How digital signage, billboards, and aerial banners dominate the 2018 Contextual OOH OBIE Award category


The 2018 OAAA OBIE Awards showcased the best of the best in out-of-home (OOH) advertising. August 2017's total solar eclipse was inspiration for two nods in the Contextual OOH category: Adams+Fairway's Bronze OBIE "Eclipse Live Feed" campaign and Maryland Science Center's finalist work, "Science Center Eclipse 2017 Digital Campaign." Billboards – both static and digital – reigned as this year's Contextual OOH application of choice, proving that in a world of ever-changing outdoor advertising, the tried and true OOH staple is still right at home. [ read more ]

Gordon Feller talks about the real potential for Smart Cities and Digital OOH


I can’t say I’ve been all the enthralled by what I’ve seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they’re just digital posters with some wifi and maybe some sensors tossed in so the things can be called “smart.” [ read more ]

Heights artist’s work featured on Billboard


The Houston artist that loves to share the beauty of the underwater world now has her work prominently displayed on a billboard near The Galleria. Artist Janavi M. Folmsbee was one of three artists selected by Houston First Corporation for the Sky Art project that featured prints of local artists’ work on billboards around the city. [ read more ]

Puzzling Billboard Messages In Seattle Are Part Of Art Project On Loneliness


You may have wondered about a series of billboards that have been up during May in Seattle. They include cryptic messages such as “you’re not alone” and “my destiny is louder than my comfort.” The signs don’t give you any indication of the sponsor. It turns out they are part of an art exhibit called A LONE. [ read more ]

Brands Are Sponsoring Emergency Roof Tarps in Puerto Rico, Turning Paid Media Into ‘Aid Media’


The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. [ read more ]

OBIE Twitter Feed


The OBIE Awards @TheOBIEAwards • Aug 27

RT @YourOAAA: Only 4 days left to enter the #OOH Media Plan Awards! Submit your entry now.


The OBIE Awards @TheOBIEAwards • Aug 3

RT @YourOAAA: How #OOH celebrates #InternationalBeerDay - with "probably the best poster in the world." @carlsberg


The OBIE Awards @TheOBIEAwards • Jul 30

RT @nfletcherOAAA: Thought Leadership from @YourOAAA: Is Our Obsession Over Data the Right Data by @idallimore @LamarOOH…


The OBIE Awards @TheOBIEAwards • Jul 19

Out of Context(ual) How digital signage, billboards, and aerial banners dominate the 2018 Contextual #OOH OBIE Awa…


The OBIE Awards @TheOBIEAwards • Jul 13

RT @SFreitasOAAA:

Order the 2017 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

Order Now