Global Chief Strategy Officer, Kirshenbaum Bond Senecal + Partners
Ted Florea joins KBS from Huge, where he served as Group Vice President, Head of Planning focusing on business development and key clients.
Ted has built purposeful brands throughout his career, tapping into powerful consumer insights to create truly integrated work. As Group Strategy Director at Goodby, Silverstein & Partners, Ted helped create iconic advertising and marketing campaigns for Hyundai, Frito Lay, Netflix, and Chevy. As head of Brand Strategy at Droga5, Ted spearheaded strategy and product development on award winning campaigns for Prudential, Honey Maid, and UNICEF.
Ted's strategic work has been recognized across multiple Effie and Jay Chiat Planning Awards, the Advertising Research Federation Grand Ogilvy for Cheetos, the Cannes Gold Effectiveness Lion for Honey Maid, and the Titanium Lion for Prudential.
Ted studied Sociology & Anthropology at Swarthmore College and the Social Psychology of Persuasion at the Annenberg School for Communication, U Penn.
He lives with his lovely wife and two ill-behaved cats in Park Slope, Brooklyn.