Our 2017 Judges

Past Judges by Year:
Jeanie Caggiano

Jeanie Caggiano - Chief Judge

EVP, Executive Creative Director, Leo Burnnett

Jeanie Caggiano is an EVP/Executive Creative Director and Business Lead at Leo Burnett Chicago, where she leads UnitedHealthcare--America’s largest health insurer. She penned their humorous “Ways In campaign,” which won Gold at Cannes in 2016.

Previously, Jeanie spent 12 years running Allstate Insurance, where she was responsible for both the charming and destructive Mayhem and the heroic Dennis Haysbert.

A member of the 2016 Cannes Lions Outdoor Jury, Jeanie has also judged the One Show, London International, the Facebook Awards and more. She is looking forward to judging the 2017 OBIE Awards for the first time. 

A storytelling writer, Jeanie has also created memorable work for Hallmark Cards, Eli Lilly (Prozac & Evista), McDonald’s, Disney, Exclusive Resorts, Choice Hotels, Procter & Gamble (Luvs & Always), Kelloggs, Pfizer (Nexium24HR & Centrum), Kraft (Natural Cheese, Salad Dressing & Jell-o), Diageo (Green Giant) and Morgan Stanley.

A rarity in the advertising world, Jeanie is still at her first agency, having started at Leo Burnett right out of college. She holds a B.S. in Speech and a M.S. in Advertising from Northwestern University.  She is also a graduate of McDonald’s Hamburger University.
Victoria Azarian

Victoria Azarian

Executive Creative Director, Ogilvy & Mather New York

Victoria Azarian started her career as a designer in small shops in New York. Over the years, she rose to Executive Creative Director at the most awarded network in the world, Ogilvy & Mather.

Victoria is currently responsible for introducing IBM Watson and the Cognitive Era to the world. Most recently she created the first cognitive dress with IBM Watson and fashion designers, Marchesa. The collaboration debuted on the Red Carpet at this year's Met Gala, hosted by Anna Wintour. She also helped lead the effort that created IBM’s Smarter Planet agenda in 2008 which won numerous industry awards including CooperHewitts, National Design Award. 

Victoria also created groundbreaking awarded work for consumer brands  including Kimberly-Clark, Philips, Citizens Bank, and NFL.

Over the years Victoria has been highly awarded for her creativity and effectiveness.
Sean Crane

Sean Crane

Group Creative Director, Grey

Sean joined Grey Advertising in 2008 to run the LongHorn Steakhouse account. Since then he has worked on everything from the NFL and Febreze, to Sargento Cheese and Ortega Tacos. He currently heads up the creative for all Smucker’s brands (Jif, Folgers, Hungry Jack, Uncrustables, etc), the US National Parks Service, Preparation H, Robitussin, Bumble Bee Tuna and several other clients. Prior to New York, Sean worked in Detroit on Cadillac, Pontiac, Mazda and HGTV. 

Before that, it was another stint in New York at JWT working on Smirnoff, Halls, Kellogg’s and other large brands. He started his career in Denver where he worked on every kind of business imaginable, including Colorado Tourism, Head Sports, the Rocky Mountain News, Denver Broncos and just about every ski resort in the state. His creativity has been awarded by Cannes, The One Show, and CA.

Sean grew up in Cheshire, Connecticut before attending college at the University of Richmond in Virginia. He spent 2002 living in a car — by choice — and traveled to all 50 states writing and taking photos. Out of this experience came the coffee table book American Hydrant, published by Santa Monica Press. Sean is also an internationally acclaimed wildlife photographer and has been published widely in all media and honored by the BBC, the Smithsonian and National Geographic. 
Eddy Herty

Eddy Herty

National Creative Director, OUTFRONT Media

Eddy Herty is a man who loves what he does. After graduating from Louisiana State University, he spent some time interning at a large agency in New Orleans. His heart wasn't into it, and when Hurricane Katrina hit, he decided to take a chance and find the right fit.

After working at various different agencies and locations, and leaving the out-of-home industry entirely for a short stint, Eddy eventually landed in Atlanta at what was then CBS Outdoor (now OUTFRONT Media) as the southeast regional creative director. Now, as the National Creative Director at OUTFRONT, Eddy is tasked with building the company's creative department, OUTFRONT Studios, and bridging the divide between creative and marketing.
Ryan Laul

Ryan Laul

President, OMG/OMA

Ryan, is an ardent believer in leveraging data, context and the power of location to advance creativity and innovation in OOH. Ryan contends that “Technology is the Catalyst to Connection,” thus it’s the driving force behind OMG’s approach to planning, buying and ultimately executing in the marketplace.  

Ryan joined Outdoor Media Group in 2011 as Vice President and was tapped to launch [d] theory.  At the helm of the organization’s DOOH specialty agency, Ryan led Outdoor Media Group into a new era of analytics, educating staff and clients alike on sourcing and implementing new technology, data, and platforms to optimize OOH in the overall media mix.  

Under Ryan’s leadership the agency has developed award-winning campaigns for –  Pepsi, Google, HBO et al. as well as been the architect of many industry and agency “firsts” including the first beacon integrated OOH campaign for Levi’s, the first real-time, multi-sourced data OOH strategy/execution for Google and Gap, and the first ever agency-wide Cinema upfronts with National CineMedia and Screenvision.  

Prior to joining OMG, Ryan was a Senior Vice President at Posterscope and led their digital division – Hyperspace.  He began his career at Zenith.
Bob Shallcross

Bob Shallcross

Chief Creative Officer, Moroch

Bob joined Moroch in 2010. His accolades include The Grand Award at the NY Festivals, The Best of Show at the London Festival, Grand Prix at the Cannes Film Festival, and several Gold Lions. As Chief Creative Officer his focus is on creating a culture and environment that is conducive to great storytelling.
Dennis Walker

Dennis Walker

Creative Group Head/ Art Director, The Richards Group

Dennis Walker has been with The Richards Group for nearly 27 years. Many of Dennis’s clients have been with him just about as long. He’s been married to the same woman, Marsha, for 34 years. As you can see, Dennis enjoys long relationships, professional as well as personal.

Originally from the swamps of south Louisiana, Dennis made his way to Dallas and has been there ever since, creating thoughtful and thought-provoking work for a host of clients over the years including Pergo, Fruit of the Loom, Trane, and American Standard.

But there are two that really stand out: Dennis has led the creative efforts—from early print and television work to all things digital—for Sub-Zero and Wolf from the day they entered the agency. His work has not only put the finest refrigeration and cooking appliances available into kitchens around the world but also garnered a few awards in the process.

He was also tasked to lead a certain account that one only has to say the name, and smiles form all around: Chick-fil-A. For 18 years, Dennis and team turned some very self-involved cows into one of the industry’s most beloved and successful ad campaigns. It even managed to make it into the OBIE Hall of Fame in 2006. He may have spent more time working with cows than anyone outside the ranching business.

His work has been recognized by virtually every major show including Communication Arts, the National ADDY Awards, the New York Art Directors Club Show, the OBIE Awards, Graphis, the New York Festivals, Lürzer’s Archive, the Dallas Society of Visual Communications, and the Effie Awards.