2022 Winners
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2022 Winners

Platinum OBIE Winners

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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Gold OBIE Winners

Monogram "Headlines"

Advertiser: Rocnation

Agency: Rocnation

Category: Combined Multi-OOH Formats

Entry Information for Monogram "Headlines"

Year: 2022

Agency: Rocnation

Category: Combined Multi-OOH Formats

Brand: Monogram

Advertiser: Rocnation

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Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Entertainment & Live Events

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Entertainment & Live Events

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Custom Installation

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Custom Installation

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Food & Beverage

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Food & Beverage

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Digital Design

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Digital Design

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Interactive (Online Integration)

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Interactive (Online Integration)

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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Boards of Change

Advertiser: City of Chicago

Agency: FCB Chicago

Category: Custom Installation

Entry Information for Boards of Change

Year: 2022

Agency: FCB Chicago

Category: Custom Installation

Brand: City of Chicago

Advertiser: City of Chicago

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Fanta Halloween

Advertiser: Fanta (Coca-Cola)

Agency: Isobar

Category: International

Entry Information for Fanta Halloween

Year: 2022

Agency: Isobar

Category: International

Brand: Coca Cola

Advertiser: Fanta (Coca-Cola)

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OMEGA MART Custom Iconic Mobile Billboard Truck PR Release

Advertiser: Meow Wolf's Omega Mart

Agency: Kre8 Media Team, Company 8 Ad Group & Omega Mart Marketing Team

Category: Transit

Entry Information for OMEGA MART Custom Iconic Mobile Billboard Truck PR Release

Year: 2022

Agency: Kre8 Media Team, Company 8 Ad Group & Omega Mart Marketing Team

Category: Transit

Brand: Meow Wolf's Omega Mart

Advertiser: Meow Wolf's Omega Mart

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Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Buzzworthy

Entry Information for Chris P. Poultry, Attorney at Law

Year: 2022

Agency: David & Goliath

Category: Buzzworthy

Brand: Jollibee USA

Advertiser: Jollibee

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Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Combined Multi-OOH Formats

Entry Information for Chris P. Poultry, Attorney at Law

Year: 2022

Agency: David & Goliath

Category: Combined Multi-OOH Formats

Brand: Jollibee USA

Advertiser: Jollibee

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Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Contextual

Entry Information for Chris P. Poultry, Attorney at Law

Year: 2022

Agency: David & Goliath

Category: Contextual

Brand: Jollibee USA

Advertiser: Jollibee

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Alpha: Chickenflation

Advertiser: Alpha Foods

Agency: Mischief @ No Fixed Assets

Category: Buzzworthy

Entry Information for Alpha: Chickenflation

Year: 2022

Agency: Mischief @ No Fixed Assets

Category: Buzzworthy

Brand: Chik'n Nuggets and Burgers

Advertiser: Alpha Foods

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Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Fashion & Luxury Goods

Entry Information for Balenciaga x Fortnite

Year: 2022

Agency: AC3 Studio

Category: Fashion & Luxury Goods

Brand: Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

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Thinx Absorbs Worries

Advertiser: Thinx

Agency: Quan Media, Colossal Media, & SCENESTER Projects

Category: Direct to Consumer

Entry Information for Thinx Absorbs Worries

Year: 2022

Agency: Quan Media, Colossal Media, & SCENESTER Projects

Category: Direct to Consumer

Brand: Thinx

Advertiser: Thinx

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Silver OBIE Winners

You Have To See It

Advertiser: TikTok

Agency: Le Truc + Saatchi & Saatchi NY

Category: Interactive (Online Integration)

Entry Information for You Have To See It

Year: 2022

Agency: Le Truc + Saatchi & Saatchi NY

Category: Interactive (Online Integration)

Brand: TikTok

Advertiser: TikTok

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LaSorda Tribute

Advertiser: Lamar Advertising

Agency: Lamar Advertising

Category: Contextual

Entry Information for LaSorda Tribute

Year: 2022

Agency: Lamar Advertising

Category: Contextual

Brand: Lamar Advertising

Advertiser: Lamar Advertising

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HSBC Blue Light

Advertiser: HSBC US

Agency: Wunderman Thompson Canada

Category: Buzzworthy

Entry Information for HSBC Blue Light

Year: 2022

Agency: Wunderman Thompson Canada

Category: Buzzworthy

Brand: HSBC

Advertiser: HSBC US

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HSBC Blue Light

Advertiser: HSBC US

Agency: Wunderman Thompson Canada

Category: Contextual

Entry Information for HSBC Blue Light

Year: 2022

Agency: Wunderman Thompson Canada

Category: Contextual

Brand: HSBC

Advertiser: HSBC US

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HSBC Blue Light

Advertiser: HSBC US

Agency: Wunderman Thompson Canada

Category: Street Furniture

Entry Information for HSBC Blue Light

Year: 2022

Agency: Wunderman Thompson Canada

Category: Street Furniture

Brand: HSBC

Advertiser: HSBC US

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If you need assistance, call (202)833-5566 or email ([email protected])

OMEGA MART Custom Iconic Mobile Billboard Truck PR Release

Advertiser: Meow Wolf's Omega Mart

Agency: Kre8 Media Team, Company 8 Ad Group & Omega Mart Marketing Team

Category: Entertainment & Live Events

Entry Information for OMEGA MART Custom Iconic Mobile Billboard Truck PR Release

Year: 2022

Agency: Kre8 Media Team, Company 8 Ad Group & Omega Mart Marketing Team

Category: Entertainment & Live Events

Brand: Meow Wolf's Omega Mart

Advertiser: Meow Wolf's Omega Mart

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If you need assistance, call (202)833-5566 or email ([email protected])

OMEGA MART Custom Iconic Mobile Billboard Truck PR Release

Advertiser: Meow Wolf's Omega Mart

Agency: Kre8 Media Team, Company 8 Ad Group & Omega Mart Marketing Team

Category: Custom Installation

Entry Information for OMEGA MART Custom Iconic Mobile Billboard Truck PR Release

Year: 2022

Agency: Kre8 Media Team, Company 8 Ad Group & Omega Mart Marketing Team

Category: Custom Installation

Brand: Meow Wolf's Omega Mart

Advertiser: Meow Wolf's Omega Mart

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If you need assistance, call (202)833-5566 or email ([email protected])

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Buzzworthy

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Buzzworthy

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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Hendricks Immersive Bus Shelters

Advertiser: William Grant & Sons

Agency: Space / Denstu X

Category: International

Entry Information for Hendricks Immersive Bus Shelters

Year: 2022

Agency: Space / Denstu X

Category: International

Brand: Hendricks Gin

Advertiser: William Grant & Sons

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Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Copywriting

Entry Information for Chris P. Poultry, Attorney at Law

Year: 2022

Agency: David & Goliath

Category: Copywriting

Brand: Jollibee USA

Advertiser: Jollibee

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If you need assistance, call (202)833-5566 or email ([email protected])

Please Don't Buy Mixwell

Advertiser: Mixwell

Agency: The Many

Category: Copywriting

Entry Information for Please Don't Buy Mixwell

Year: 2022

Agency: The Many

Category: Copywriting

Brand: Mixwell

Advertiser: Mixwell

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If you need assistance, call (202)833-5566 or email ([email protected])

Bronze OBIE Winners

Wilmore Funeral Home

Advertiser: StarMed Healthcare

Agency: Boone Oakley

Category: Public Service & Nonprofits

Entry Information for Wilmore Funeral Home

Year: 2022

Agency: Boone Oakley

Category: Public Service & Nonprofits

Brand: StarMed Healthcare

Advertiser: StarMed Healthcare

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Wilmore Funeral Home

Advertiser: StarMed Healthcare

Agency: Boone Oakley

Category: Buzzworthy

Entry Information for Wilmore Funeral Home

Year: 2022

Agency: Boone Oakley

Category: Buzzworthy

Brand: StarMed Healthcare

Advertiser: StarMed Healthcare

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If you need assistance, call (202)833-5566 or email ([email protected])

Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Digital Design

Entry Information for Balenciaga x Fortnite

Year: 2022

Agency: AC3 Studio

Category: Digital Design

Brand: Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

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Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Buzzworthy

Entry Information for Balenciaga x Fortnite

Year: 2022

Agency: AC3 Studio

Category: Buzzworthy

Brand: Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

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BET Black Canvas: Community Murals

Advertiser: BET

Agency: BET

Category: Buzzworthy

Entry Information for BET Black Canvas: Community Murals

Year: 2022

Agency: BET

Category: Buzzworthy

Brand: BET

Advertiser: BET

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PUMA MB.01

Advertiser: PUMA

Agency: Havas Media Group

Category: Experiential (Physical Presence)

Entry Information for PUMA MB.01

Year: 2022

Agency: Havas Media Group

Category: Experiential (Physical Presence)

Brand: PUMA

Advertiser: PUMA

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Longer Days, Shorter Recoveries

Advertiser: Mary Free Bed Rehabilitation Hospital

Agency: Extra Credit Projects

Category: Custom Installation

Entry Information for Longer Days, Shorter Recoveries

Year: 2022

Agency: Extra Credit Projects

Category: Custom Installation

Brand: Mary Free Bed Rehabilitation Hospital

Advertiser: Mary Free Bed Rehabilitation Hospital

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Nissan Pathfinder finds its way back to nature with JCDecaux

Advertiser: Nissan

Agency: TBWA/Chiat/Day NY

Category: Custom Installation

Entry Information for Nissan Pathfinder finds its way back to nature with JCDecaux

Year: 2022

Agency: TBWA/Chiat/Day NY

Category: Custom Installation

Brand: Pathfinder

Advertiser: Nissan

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Please Don't Buy Mixwell

Advertiser: Mixwell

Agency: The Many

Category: Custom Installation

Entry Information for Please Don't Buy Mixwell

Year: 2022

Agency: The Many

Category: Custom Installation

Brand: Mixwell

Advertiser: Mixwell

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Sony Pictures x Ghostbusters: Afterlife with Firefly

Advertiser: Sony Pictures

Agency: Firefly & Sony Pictures

Category: Buzzworthy

Entry Information for Sony Pictures x Ghostbusters: Afterlife with Firefly

Year: 2022

Agency: Firefly & Sony Pictures

Category: Buzzworthy

Brand: Ghostbusters: Afterlife

Advertiser: Sony Pictures

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Sony Pictures x Ghostbusters: Afterlife with Firefly

Advertiser: Sony Pictures

Agency: Firefly & Sony Pictures

Category: Experiential (Physical Presence)

Entry Information for Sony Pictures x Ghostbusters: Afterlife with Firefly

Year: 2022

Agency: Firefly & Sony Pictures

Category: Experiential (Physical Presence)

Brand: Ghostbusters: Afterlife

Advertiser: Sony Pictures

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I AM ASIAN AMERICAN

Advertiser: OUTFRONT Media

Agency: Outfront Studios

Category: Public Service & Nonprofits

Entry Information for I AM ASIAN AMERICAN

Year: 2022

Agency: Outfront Studios

Category: Public Service & Nonprofits

Brand: OUTFRONT Media

Advertiser: OUTFRONT Media

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Here Comes the Reign

Advertiser: Tampa Bay Lightning

Agency: Dunn & Co.

Category: Entertainment & Live Events

Entry Information for Here Comes the Reign

Year: 2022

Agency: Dunn & Co.

Category: Entertainment & Live Events

Brand: Tampa Bay Lightning

Advertiser: Tampa Bay Lightning

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Pop-up Art

Advertiser: Oscar Mayer

Agency: Johannes Leonardo, Colossal Studios, and Publicis Media

Category: Food & Beverage

Entry Information for Pop-up Art

Year: 2022

Agency: Johannes Leonardo, Colossal Studios, and Publicis Media

Category: Food & Beverage

Brand: Kraft Heinz

Advertiser: Oscar Mayer

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Bendy Buses

Advertiser: The Polyclinic

Agency: Hydrogen

Category: Transit

Entry Information for Bendy Buses

Year: 2022

Agency: Hydrogen

Category: Transit

Brand: The Polyclinic

Advertiser: The Polyclinic

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Bendy Buses

Advertiser: The Polyclinic

Agency: Hydrogen

Category: Contextual

Entry Information for Bendy Buses

Year: 2022

Agency: Hydrogen

Category: Contextual

Brand: The Polyclinic

Advertiser: The Polyclinic

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Gold Craft Award Winners

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Entertainment & Live Events

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Entertainment & Live Events

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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If you need assistance, call (202)833-5566 or email ([email protected])

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Custom Installation

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Custom Installation

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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If you need assistance, call (202)833-5566 or email ([email protected])

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Food & Beverage

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Food & Beverage

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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If you need assistance, call (202)833-5566 or email ([email protected])

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Digital Design

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Digital Design

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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If you need assistance, call (202)833-5566 or email ([email protected])

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Interactive (Online Integration)

Entry Information for Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Year: 2022

Agency: FCB New York

Category: Interactive (Online Integration)

Brand: Michelob ULTRA

Advertiser: Anheuser-Busch

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Silver Craft Award Winners

Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Copywriting

Entry Information for Chris P. Poultry, Attorney at Law

Year: 2022

Agency: David & Goliath

Category: Copywriting

Brand: Jollibee USA

Advertiser: Jollibee

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If you need assistance, call (202)833-5566 or email ([email protected])

Please Don't Buy Mixwell

Advertiser: Mixwell

Agency: The Many

Category: Copywriting

Entry Information for Please Don't Buy Mixwell

Year: 2022

Agency: The Many

Category: Copywriting

Brand: Mixwell

Advertiser: Mixwell

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Bronze Craft Award Winners

Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Digital Design

Entry Information for Balenciaga x Fortnite

Year: 2022

Agency: AC3 Studio

Category: Digital Design

Brand: Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

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Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Buzzworthy

Entry Information for Balenciaga x Fortnite

Year: 2022

Agency: AC3 Studio

Category: Buzzworthy

Brand: Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

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