2022 Winners

2022 Winners

Platinum OBIE Winners

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Gold OBIE Winners

Monogram "Headlines"

Advertiser: Rocnation

Agency: Rocnation

Category: Combined Multi-OOH Formats

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Entertainment & Live Events

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Custom Installation

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Food & Beverage

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Digital Design

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Interactive (Online Integration)

Boards of Change

Advertiser: City of Chicago

Agency: FCB Chicago

Category: Custom Installation

Fanta Halloween

Advertiser: Fanta (Coca-Cola)

Agency: Isobar

Category: International

OMEGA MART Custom Iconic Mobile Billboard Truck PR Release

Advertiser: Meow Wolf's Omega Mart

Agency: Kre8 Media Team, Company 8 Ad Group & Omega Mart Marketing Team

Category: Transit

Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Buzzworthy

Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Combined Multi-OOH Formats

Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Contextual

Alpha: Chickenflation

Advertiser: Alpha Foods

Agency: Mischief @ No Fixed Assets

Category: Buzzworthy

Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Fashion & Luxury Goods

Thinx Absorbs Worries

Advertiser: Thinx

Agency: Quan Media & Colossal Media

Category: Direct to Consumer

Silver OBIE Winners

You Have To See It

Advertiser: TikTok

Agency: Le Truc + Saatchi & Saatchi NY

Category: Interactive (Online Integration)

LaSorda Tribute

Advertiser: Lamar Advertising

Agency: Lamar Advertising

Category: Contextual

HSBC Blue Light

Advertiser: HSBC US

Agency: Wunderman Thompson Canada

Category: Buzzworthy

HSBC Blue Light

Advertiser: HSBC US

Agency: Wunderman Thompson Canada

Category: Contextual

HSBC Blue Light

Advertiser: HSBC US

Agency: Wunderman Thompson Canada

Category: Street Furniture

OMEGA MART Custom Iconic Mobile Billboard Truck PR Release

Advertiser: Meow Wolf's Omega Mart

Agency: Kre8 Media Team, Company 8 Ad Group & Omega Mart Marketing Team

Category: Entertainment & Live Events

OMEGA MART Custom Iconic Mobile Billboard Truck PR Release

Advertiser: Meow Wolf's Omega Mart

Agency: Kre8 Media Team, Company 8 Ad Group & Omega Mart Marketing Team

Category: Custom Installation

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Buzzworthy

Hendricks Immersive Bus Shelters

Advertiser: William Grant & Sons

Agency: Space / Denstu X

Category: International

Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Copywriting

Please Don't Buy Mixwell

Advertiser: Mixwell

Agency: The Many

Category: Copywriting

Bronze OBIE Winners

Wilmore Funeral Home

Advertiser: StarMed Healthcare

Agency: Boone Oakley

Category: Public Service & Nonprofits

Wilmore Funeral Home

Advertiser: StarMed Healthcare

Agency: Boone Oakley

Category: Buzzworthy

Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Digital Design

Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Buzzworthy

BET Black Canvas: Community Murals

Advertiser: BET

Agency: BET

Category: Buzzworthy

PUMA MB.01

Advertiser: PUMA

Agency: Havas Media Group

Category: Experiential (Physical Presence)

Longer Days, Shorter Recoveries

Advertiser: Mary Free Bed Rehabilitation Hospital

Agency: Extra Credit Projects

Category: Custom Installation

Nissan Pathfinder finds its way back to nature with JCDecaux

Advertiser: Nissan

Agency: TBWA/Chiat/Day NY

Category: Custom Installation

Please Don't Buy Mixwell

Advertiser: Mixwell

Agency: The Many

Category: Custom Installation

Sony Pictures x Ghostbusters: Afterlife with Firefly

Advertiser: Sony Pictures

Agency: Firefly & Sony Pictures

Category: Buzzworthy

Sony Pictures x Ghostbusters: Afterlife with Firefly

Advertiser: Sony Pictures

Agency: Firefly & Sony Pictures

Category: Experiential (Physical Presence)

I AM ASIAN AMERICAN

Advertiser: OUTFRONT Media

Agency: Outfront Studios

Category: Public Service & Nonprofits

Here Comes the Reign

Advertiser: Tampa Bay Lightning

Agency: Dunn & Co.

Category: Entertainment & Live Events

Pop-up Art

Advertiser: Oscar Mayer

Agency: Johannes Leonardo, Colossal Studios, and Publicis Media

Category: Food & Beverage

Bendy Buses

Advertiser: The Polyclinic

Agency: Hydrogen

Category: Transit

Bendy Buses

Advertiser: The Polyclinic

Agency: Hydrogen

Category: Contextual

Gold Craft Award Winners

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Entertainment & Live Events

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Custom Installation

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Food & Beverage

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Digital Design

Michelob ULTRA Courtside: Game-Changing Innovation Changes the Game

Advertiser: Anheuser-Busch

Agency: FCB New York

Category: Interactive (Online Integration)

Silver Craft Award Winners

Chris P. Poultry, Attorney at Law

Advertiser: Jollibee

Agency: David & Goliath

Category: Copywriting

Please Don't Buy Mixwell

Advertiser: Mixwell

Agency: The Many

Category: Copywriting

Bronze Craft Award Winners

Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Digital Design

Balenciaga x Fortnite

Advertiser: Balenciaga x Fortnite

Agency: AC3 Studio

Category: Buzzworthy