Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home advertising medium over many years.
AT&T has been selected as the 2020 OBIE Hall of Fame Award recipient and this honor underscore’s the company’s longtime excellence in the use of out of home advertising for its many products and services. AT&T’s creative use of the medium tells the brand’s story in meaningful ways, reaching telecom consumers with campaigns that showcase inspiring innovation and connectivity.
AT&T has demonstrated impressive art direction and stopping power in its use of out of home over time. While ideas and campaigns have evolved over the decades, consistency in quality has shined through.