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Hall Of Fame

Makers Mark

Nearly every Maker's Mark advertisement follows the same blueprint: a black background with white copy, and the bottle - or just red wax - featured front and center. The taglines are succinct but always playful, treating the audience with the familiarity of an old friend.  As the out of home medium has evolved over the decades, Maker's Mark has embraced new technologies without abandoning its established formula, allowing the brand to move forward while never losing site of how far it has come.

2012 Makers Mark

Makers Mark uses their heritage, and easily recognizable wax bottle to create simple, powerful, and inventive campaigns.

Makers Mark_HOF 2

(2013) (2011)

Order the 2020 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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