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Hall Of Fame


When Absolut first approached creative agency TBWA\Chiat\Day in 1980 with the task of introducing the vodka to an American audience, the company had very specific instructions: give the campaign a timeless yet contemporary feel with the bottle as the main focus. The campaign's very first execution, "Absolut Perfection," set the standard for what would become one of advertising's most recognizable campaigns.

Absolut spun that single idea into thousands of iterations, bridging the gap between "ad" and "art" with themes ranging from "Cities of the World" to "Artists of the '90s." The advertisements became a cultural phenomenon, with consumers collecting the ads themselves. In 2007, the brand launched a new global campaign carrying the tagline, "In An Absolut World." The ads featured tongue-in-cheek descriptions of what life would be like in an ideal, or "Absolut," reality.

2009 Absolut

Absolut’s campaigns, always centered around the iconic bottle shape, developed a strong brand identity while leaving the door open for infinite creative applications.



(2010) (2008)

Order the 2020 OBIE Awards Book

The OBIE book is a lasting tribute to the most creative OOH campaigns of the past year. The book is a collection of all the Finalists, Silver OBIE, and Gold OBIE winners, complete with insights from the creative teams behind each campaign.

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