May 24, 2021
WASHINGTON, May 24, 2021 - The Out of Home Advertising Association of America (OAAA) today announced the 79th Annual OBIE Award Winners. Each year the OBIE Awards honor the year's most accomplished creative campaigns in out of home (OOH) advertising, and this year OAAA presented 58 awards via a virtual ceremony. This year's top honor, the Platinum OBIE Award, went to Google Brand Studio for its groundbreaking "The Most Searched" campaign. The impetus behind the award-winning campaign stemmed in 2019 around Martin Luther King Jr. Day with the hunch that Dr. King's iconic "I Have a Dream" could be the most searched speech of all time."
Google data scientists tested the theory, combing 15+ years of U.S.-based Trends Data, from January 1, 2004 (when U.S. Google Search Data first became available) to July 1, 2019.
March 05, 2021
Despite spending most of our time indoors this year, out of home remained one of the most compelling mediums for brand storytelling.
As the world faced a global pandemic and a national reckoning over racial injustice, advertisers took to the industry’s biggest canvas to tell stories of relevance, purpose and local flavor to connect with consumers with authenticity and grace.
That’s the consensus of top creatives who sat on the judging panel for the Out of Home Advertising Association of America's (OAAA) OBIE Awards this year, which honors groundbreaking creative work in the out of home space. Winners will be announced on May 24.