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Campaign Magazine US: Creative leaders dish on the year’s most groundbreaking OOH work

March 05, 2021

Despite spending most of our time indoors this year, out of home remained one of the most compelling mediums for brand storytelling. 

As the world faced a global pandemic and a national reckoning over racial injustice, advertisers took to the industry’s biggest canvas to tell stories of relevance, purpose and local flavor to connect with consumers with authenticity and grace.

That’s the consensus of top creatives who sat on the judging panel for the Out of Home Advertising Association of America's (OAAA) OBIE Awards this year, which honors groundbreaking creative work in the out of home space. Winners will be announced on May 24.