News & Events

Local Pastor Goes Viral with Promotion Billboards

4/24/2019

A local pastor is getting a lot of attention for the billboards she has posted across the city.

Pastor Kia Moore’s plan was to promote “The Church at the Well,” which is located inside White Station High School.

She marketed her church with the billboards, which were only supposed to stay up through Easter Sunday.

However, they are so popular that Pastor Moore says they will remain up through Wednesday

"Well, we've been running billboards for six months... the ones that say, 'We make wells,' some that say, 'God heard your prayer.' But last Sunday, I was just in prayer and God was like, 'do it.' I've been wanting to do these billboards and there were some people who were discouraging us from doing it and I just got the guts to do it," said Moore.

Pastor Moore started the church in October and says she is the first African-American milennial woman to plant a church in the Bluff City.

Shopify’s First Brand Ads Want You to Go From Making Things to Building a Business

4/17/2019

[ read more ]

Ad Spending Hits a New High as Search Ads, Out-of-Home and Amazon Rise

4/5/2019

Marketers drove U.S. advertising spending to a new peak last year, fueled by several large ad events—the Winter Olympics, the World Cup and the midterm elections—as well as demand for keyword-search and out-of-home ads. [ read more ]

Digital OOH Trade Groups Consolidate 'Best Practices'

3/26/2019

A day after the Media Rating Council released proposed standards for measuring video ads across platforms, a consortium of five trade organizations this morning released a compilation of “best practices” for running ads in digital out-of-home media. [ read more ]

McDonald's is Seeing Success with Waze in Boosting Ad Results: Marketer's Brief

3/7/2019

The fast-feeder is delivering map ads near its billboards [ read more ]

4 Use-Cases To Leverage OOH Data

1/15/2019

The ability of advertisers to reach consumers in specific geographic locations has always been a unique out-of-home (OOH) advertising strength. A focus on location and contextual relevance is a big reason why OOH provides value to advertisers and consumer — and always will. [ read more ]

AD Age's 2019 Industry Predictions

1/8/2019

As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on: Ad Age staffers pooling their collective know-how to take a whack at predicting what lies ahead in the worlds of media, tech, retail, social platforms and more. [ read more ]

People love Instagramming billboards–and it’s great for advertisers

12/21/2018

It just takes one. One billboard, in one city, with a message can travel the globe in an instant. Remember Deadpool‘s Valentine’s Day magic? 20th Century Fox made a single gag billboard positioning the superhero action flick as a romantic love story, and it went around the world as soon as star Ryan Reynolds posted it to Instagram. [ read more ]

Tech Giants Turn to Madison Avenue to Burnish Image

12/19/2018

Kantar doesn’t break out spending on individual media, so it’s hard to know how much the companies are spending on TV compared with print, radio or online. But other data shows that one category where tech companies have become a major advertiser is billboards. [ read more ]

OAAA Announces Waze as a Tech Member

12/6/2018

OAAA announced that Waze, the world’s largest crowdsourced navigation app, has joined the OAAA as a Tech Member, the 39th overall and 13th to join during 2018. OAAA Tech Members are any companies that provide technology and data services or products to the OOH advertising industry. [ read more ]