Denver Water was named the 2022 OBIE Hall of Fame Award recipient for its sustained collection of work focused on one very simple idea: use less water. A clever concept that took advantage of the real world to bring the campaign to life, each execution was unique to the format and environment. The occasionally cheeky campaign showcased images like a park bench with only room for one person, water from a broken sprinkler head cascading onto a giant billboard and suggestions for using less water — like showering with a friend. In the 30-year history of the OBIE Hall of Fame awards, Denver Water’s award is only the second time a regional brand has won the judges’ nod. The first was the San Diego Zoo in 1995.